Browsing by Author "Alifiyah, Melania Noeri"
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Alifiyah, Melania Noeri (October 5, 2023)[more][less]
Abstract: The intense competition in the culinary business greatly af ects sales turnover which greatly influences the continuity of a business. The concept of selling itself is an activity that relies on the ability of the company team (sales) to make consumers trust and believe in the products of ered. So to increase culinary business sales, business actors must pay attention to branding, taste and market segmentation. The purpose of this study was to find out and analyze the ef ect of: 1) branding on increasing sales, 2) taste on increasing sales, 2) market segmentation on increasing sales, and 3) branding, taste and market segmentation on increasing sales simultaneously at Seblak Mega Easy Losari shop. The research population was 1,250 people. Sampling in this study used the Slovin formula using an incidental technique with a total of 93 samples. The data used is primary data from the answers to the respondent's questionnaire. Hypothesis testing uses SPSS 25. The theoretical basis used is branding, taste, market segmentation, and sales. The results showed that branding had a significant ef ect on increasing sales, taste had a significant ef ect on increasing sales, market segmentation had a significant ef ect on increasing sales, and simultaneously branding, taste and market segmentation had a significant ef ect on increasing sales at Kedai Seblak Mega Easy Losari. URI: http://192.168.252.215:8080/xmlui/handle/123456789/379 Files in this item: 1
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