Browsing by Author "Aleva, Muttia"
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Aleva, Muttia (May 26, 2022)[more][less]
Abstract: Along with the current economic development in Indonesia, the process of fulfilling the necessities of life concerning primary and secondary needs is increasing continuously. This causes humans who act as consumers to want the process of purchasing goods for daily needs to be created easier. The purpose of this study was to determine and analyze the effect of: 1) cost of goods sold on sales volume, 2) marketing costs on sales volume, 3) general and administrative costs on sales volume and 4) cost of goods sold, marketing costs and general and administrative costs. to sales volume. The population in this study is the annual financial report for the period 2018-2021. Hypothesis testing using SPSS 20 (2021). The theoretical basis used is the theory of sales volume, cost of goods sold, and general and administrative costs. The results showed that: 1) cost of goods sold partially had a significant effect on sales volume, 2) marketing costs partially had a significant effect on sales volume, 3) administrative and general costs partially had a significant effect on sales volume 4) cost of goods sold, costs marketing and administrative and general costs simultaneously have a significant effect on sales volume. URI: http://192.168.252.215:8080/xmlui/handle/123456789/68 Files in this item: 1
62201170008-MUTIA ALEFA.pdf (2.106Mb)
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