Management
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Atussholiha, Annissa (July 23, 2022)[more][less]
Abstract: This study has the main objective of knowing how the influence of E-WOM (electronic word of mouth) and the appeal of the decision to visit the Rest Area Heritage KM 260B. This study uses a quantitative research type with the SPSS version 22 method. The population used in this study is all visitors in the Heritage Rest Area with a sample of 101 respondents, consisting of 16 questions and obtained by distributing questionnaires to all Rest Area Heritage visitors. offline (paper) and online (google form). The results showed that the E-WOM variable had a positive effect on visiting decisions with a significance value (sig) of 0.000 < probability 0.05 and a tcount of 5,458 > ttable of 1,985. The attractiveness variable has a positive effect on the decision to visit with a significance value (sig) of 0.009 < probability 0.05 and a tcount of 2.667 > ttable of 1.985, so it can be interpreted that the variation of all independent variables, namely E-WOM and attractiveness can affect the decision to visit. URI: http://192.168.252.215:8080/xmlui/handle/123456789/837 Files in this item: 1
61201180005-ANNISA ATUSSHOLIHA.pdf (2.459Mb) -
Hadi, Abdul (July 27, 2022)[more][less]
Abstract: In order to enforce discipline, companies often make rules that can be implemented by employees so as to provide motivation and good disciplinary habits or culture to employees, so that employee performance is even more optimal. Good employee performance will have an effect on company productivity. The approach in this study uses quantitative methods. The location of this research is at PT. Long Rich Indonesia. The time of the research was carried out for 7 months starting in January 2022 from the start of submitting the title to completion in November 2022. The population in this study were 4540 employees of PT. Long Rich Indonesia. The sample in this study used 100 respondents. The sample in this study used 100 respondents. Hypothesis testing using multiple linear regression analysis. Data analysis using SPSS 25.0 program. The results of this study indicate that partially organizational culture has a significant influence on employee performance. Work motivation has a significant effect on employee performance, as well as the path coefficient test for work motivation as an intellectual variable between organizational culture and employee performance. URI: http://192.168.252.215:8080/xmlui/handle/123456789/716 Files in this item: 1
61201180076-ABDUL HADI.pdf (1.297Mb) -
Warmah (June 27, 2022)[more][less]
Abstract: The purpose of this study is to determine the effect of human relations and outsourcing on work performance at the Central Statistics Agency (BPS) Brebes which describes activities at the Central Statistics Agency (BPS) Brebes which include resource activities. Human resources include field survey activities carried out by permanent workers and contract workers at BPS Brebes. The type of research used in the research activity is descriptive quantitative, by analyzing numerical data using statistical methods through research hypotheses by conducting field observations, conducting interviews, distributing questionnaires or questionnaires to workers as many as 78 respondents both permanent workers or contract workers who participate participate in research at the BPS Brebes Agency which is used as primary data and uses references from journals or previous research as secondary data which is then processed using Statistical Program For Social Science (SPSS) version 22. The results obtained from this study explain that the relationship between humans has a t count of 3.215 > t table which is 1.99210 and a significance value of 0.002 < 0.05. It can be concluded that the relationship between humans has a positive effect on work performance and outsourcing with a t value of 6,418 > t table 1.99210 and a significance of 0.000 < 0.05 then outsourcing is declared to have a significant effect on work performance, so the variables of human relations and outsourcing are jointly (simultaneous) effect on work performance at the Central Bureau of Statistics (BPS) Brebes. URI: http://192.168.252.215:8080/xmlui/handle/123456789/704 Files in this item: 1
612011800023-WARMAH.pdf (2.932Mb) -
Rizaki, Fegi Dwi (October 30, 2023)[more][less]
Abstract: This study aims to: (1) Determine the effect of communication on employee performance at PT. SMJ. (2) Knowing the effect of education on employee performance at PT. SMJ. (3) Knowing the effect of communication and education together on the performance of employees at PT. SMJ. This research is a descriptive quantitative research. The place of research was conducted at PT Sumber Masanda Jaya. The research subjects were all employees at PT Sumber Masanda Jaya. Data collection techniques using observation, documentation, and questionnaires. Data analysis techniques using validity test, reliability test, normality test. multicollinearity test, heteroscedasticity test, and anova test. This study addresses the following findings: (1) Communication is always carried out within a company to achieve the goals set by the company, communication is also very important to be carried out in the work process with the aim of motivating employees, providing direction from each department, and providing guidance or training for every employee. (2) the level of education will have an impact on understanding, knowledge, innovation and creativity of employees in working to achieve the vision, mission and goals of the company. (3) communication and level of education have effectiveness in achieving work goals, because employees will maximize their ability to work to achieve the goals that have been set. URI: http://192.168.252.215:8080/xmlui/handle/123456789/609 Files in this item: 1
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Hidayat, Fajar (October 30, 2023)[more][less]
Abstract: This research aims to test the influence of service quality and product innovation on customer satisfaction to increase customer loyalty. The data used in this research is primary data. The sampling in this research was based on customers at the Joysco Barbershop shop who were found as a sample of 83 people in the 2022 period. Research results: The service quality variable (X1) has a significant and positive effect on customer satisfaction (Y). The value is significant for the effect of service quality (X1). ) on customer satisfaction (Y) is 0.000 < 0.05 and the calculated t value is 10,583 > t table value 1.988. The product innovation variable (X2) has a significant and positive effect on customer satisfaction (Y). The significance value for the influence of product innovation on customer satisfaction is 0.000 < 0.05 and the calculated t value is 7,696 > t table value 1.988. The influence of service quality and product innovation on customer satisfaction has a significant and positive effect on customer satisfaction (Y). The test results show that the calculated F value is 89,896 while the F table value is 3.11, so it can be seen that the calculated F value > F table, with a significance level of 0.000 < 0.05, then the service quality variable and product innovation variable together (simultaneously) have a positive effect on customer satisfaction. The results of the multiple regression analysis above show that the R value of the multiple correlation coefficient is 0.209, this shows that the independent variable and the dependent variable have a level of relationship in the low category. The influence of customer satisfaction on increasing Jaysco Barbershop customer loyalty. The significant value for the influence of customer satisfaction (Y1) on customer loyalty (Y2) is 0.000 < 0.05 and the calculated t value is 4,755> t table value 1.988. URI: http://192.168.252.215:8080/xmlui/handle/123456789/607 Files in this item: 1
61201190106_Fajar Hidayat_Manajemen.pdf (2.563Mb) -
Solichatun, Umi (October 30, 2023)[more][less]
Abstract: Public libraries as one of the service facilities that provide various sources of information that are commonly accessed by all levels of society. This study aims to determine the effect of service quality and employee performance on visitor satisfaction at the Brebes Regency Public Library. The method in this study uses quantitative research whose data collection is by distributing questionnaires to visitors at the Brebes Regency Public Library with sampling techniques using non-probability sampling techniques totaling 92 respondents. The data is then processed using a statistical data analysis application, namely SPSS 25. The results of the study can be concluded as follows: Multiple regression results of service quality and employee performance have a positive effect on visitor satisfaction. The hypothesis test shows that the F test of service quality and employee performance has a significant effect on visitor satisfaction. The results of the service quality t test have a significant effect on visitor satisfaction, and employee performance has a significant effect on visitor satisfaction at the Brebes Regency Public Library. The result of the coefficient of determination of 0.698 means that visitor satisfaction at the Brebes Regency Public Library is 69.8%. URI: http://192.168.252.215:8080/xmlui/handle/123456789/606 Files in this item: 1
61201190098_UMI SOLICHATUN_MANAJEMEN.pdf (2.294Mb) -
Nazilah, Nur (October 30, 2023)[more][less]
Abstract: Karya Bhakti Brebes Vocational School is one of the schools in Brebes with facilities that are not inferior to other schools. Karya Bhakti Brebes Vocational School now has 6 majors including Software Engineering (RPL), Computer and Network Engineering, Multimedia, Online Business and Marketing, Office Automation and Governance, Accounting and Institutional Finance. This study aims to determine the effect of leadership style and work discipline on teacher performance. This type of research uses quantitative. The population of this study were teachers at Karya Bhakti Brebes Vocational School, the number of samples as respondents was 80 teachers. The type of data used is primary and secondary data. Data collection techniques with direct observation, interviews or interviews, distributing questionnaires to respondents directly and finally, namely collecting data with documentation. The data analysis technique itself is by using the SPSS version 16 program. What is being tested is the Validity and Reliability Test. Descriptive Analysis Test. Verification Analysis Tests include Multiple Linear Regression Analysis Tests and Determination Coefficient Tests. The hypothesis test is using the t test and f test. The results of this study are: 1) Leadership style has a significant and positive effect on teacher performance. It is known that the significance value for the effect of x1 on Y is equal to 0.000 <0.05 and the value of t count is 5.565 >t table 1.991. 2) Work Discipline has a significant and positive effect on employee performance. It is known that the significance value for the effect of x2 on Y is 0.002 <0.05 and the t count value is 3.139 > t table 1.991. 3) Simultaneously, Leadership Style and Work Discipline have a significant and positive effect on Teacher Performance. It is known that the significance value for the influence of Leadership Style and Work Discipline simultaneously on Teacher Performance is 0.000 <0.05 and the calculated F value is 44,538 > F table 3.96. URI: http://192.168.252.215:8080/xmlui/handle/123456789/605 Files in this item: 1
61201190097-NUR NAZILAH-MANAJEMEN.pdf (3.506Mb) -
Ariyani, Deva (October 30, 2023)[more][less]
Abstract: This research aims to examine the influence of service quality and price on consumer loyalty, with consumer satisfaction as a variable that plays an intervening role. In addition, consumer satisfaction is considered a variable that mediates the relationship between service quality and price and consumer loyalty. This research method uses a quantitative approach by collecting data through questionnaires to respondents who are consumers from various industrial or business sectors. It is hoped that the results of this research will provide a deeper understanding of how service quality and price can influence consumer loyalty through consumer satisfaction as an intervening variable. Apart from that, the findings of this research can also contribute to business practitioners in developing more effective marketing and management strategies to increase consumer loyalty. The analysis used is descriptive analysis, structural equation modeling (SEM) Partial Least Square (PLS). The results of this research show that service quality has a positive influence on customer satisfaction. This shows that service quality has a positive influence on customer satisfaction at Dedy Jaya Brebes Hotel. This is based on the service quality construct which has a t-statistic value of 4.722 which is greater than 1.96, and the value p-values of 0.000 are smaller than 0.05. Service quality has a positive influence on consumer loyalty, this shows that service quality does not have a positive influence on consumer loyalty at the Dedy Jaya Brebes Hotel. This is based on the service quality construct which has a t-statistical value of 2.971 which is greater than 1.96, and p-values of 0.003 is greater than 0.05. Price has a positive influence on consumer satisfaction. This shows that the prices given by the Dedy Jaya Brebes Hotel will influence consumer satisfaction in business. This is based on the price construct which has a t-statistical value of 3.330 which is greater than 1.96, and a p-value of 0.001 which is smaller than 0.05. Price has a positive influence on consumer loyalty. This shows that the prices provided by the Dedy Jaya Brebes Hotel will greatly increase consumer loyalty. This is based on the price construct having a t- statistical value of 3.350 which is greater than 1.96, and a p-value of 0.001 which is smaller than 0.05. Consumer satisfaction does not have a positive influence on consumer loyalty, this shows that customer satisfaction at the Dedy Jaya Brebes Hotel has a big influence in increasing consumer loyalty at the Dedy Jaya Brebes Hotel. This is based on the consumer satisfaction construct which has a t-statistic value of 1.857 which is smaller than 1.96, and a p-value of 0.063 which is greater than 0.05. URI: http://192.168.252.215:8080/xmlui/handle/123456789/603 Files in this item: 1
61201190093_Deva Ariyani_Manajemen.pdf (4.156Mb) -
Afiyanti, Siti Nurzanah (October 30, 2023)[more][less]
Abstract: Wedding Organizer Ratu Rias is a company that provides services for the general public for wedding activities. This study aims to determine the effect of Price and Service Quality on the Decision to Use the Services of a Wedding Organizer Ratu Rias. This type of research uses quantative. Data collection methods with direct observation, interviews or interviews, questionnaire data through google forms and data collection with documentation. The population is consumers who have used services, with a research sample of 64 respondents. The data analysis tool used is multiple linear regression using SPSS version 22. The tests of this research are Validity and Reliability Test, Classical Assumption Test such as Normality Test, Multicolonierity Test and Heteroscedasticity Test. Multiple Linear Regression Analysis Test using T Test and F Test. The results of the data analysis obtained that: 1) price has no effect and is not significant on the decision to use the services of a wedding organizer Ratu Rias Sidate. It is known that the significance value for the effect of X1 on Y is 0.215 > 0.05. And the calculated t value is 1.254 < t table is 1.670. 2) While the Quality of Service has a positive and significant influence on the decision to use the services of a wedding organizer Ratu Rias. It is known that the significance value of X2 to Y is 0.000 < 0.05. And the calculated t value is 4.903 > t table is 1.670. 3) simultaneously the Price and Quality of Service significantly and positively affect the Decision to Use Services. It is known that the significance value for the effect of price and service quality simultaneously on the decision to use services is 0.000 < 0.005 and the calculated f value is 12.629 > f table 3.15. URI: http://192.168.252.215:8080/xmlui/handle/123456789/599 Files in this item: 1
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Astuti, Vindi (October 30, 2023)[more][less]
Abstract: The problem that arises at this time is satisfaction with the service from the performance of government employees for the community, both at the village level to the national level. This research was conducted on the basis of problems that arise in the community from what they have received so far from Bangsri Village government services. Whether or not the community is satisfied is the direct experience of the community from service and employee performance for what has been obtained. This research was conducted in Bangsri Village, Bulakamba District, Brebes Regency from March 2023 to July 2023. The population in this study was 12,749 people and the sample for this study was 99 respondents. The testing tool and data analysis in this study used SPSS 26 with the method of testing and analysis through validity testing, reliability testing, classical assumption tests (normality test, multicollinearity test, heteroscedasticity test, t test, F test, Coefficient of Determination test. Results in this study shows that service quality has a significant effect on community satisfaction, as evidenced by the t value for variable X1 (8,157) greater than t table (1.661).The performance of village government officials has a significant effect on community satisfaction, this is evidenced by the t value calculated for variable X2 (5,934) is greater than t table (1.661) and the significant value of t X2 is less than 0.05 or 0.009 <0.05 Quality of service and performance of village government officials has a significant effect on community satisfaction, this result is indicated by a significant value of 0.000 greater than 0.05 and a calculated F value of 355,333 greater than F table 3.938 Service Quality and Performance of Village Government Apparatuses is able to predict the dependent variable, namely Community Satisfaction of 94.4%, the remaining 5.6% is explained by other variables outside this research. URI: http://192.168.252.215:8080/xmlui/handle/123456789/598 Files in this item: 1
61201190088_VINDI ASTUTI_MANAJEMEN.pdf (3.634Mb) -
ROSITA, NIA (October 30, 2023)[more][less]
Abstract: This study aims to determine the influence of the family environment and activeness in the organization on the academic achievement of study students at the Hima of the Faculty of Economics, Muhadi Setiabudi University. This research uses explanatory research with quantitative methods. The technique used in this study used a saturated sampling technique with active student respondents participating in the Student Association of the Faculty of Economics and Business, Muhadi Setiabudi University. totaling 50 students. The data collection technique used a questionnaire, the analytical method used was multiple linear regression. The results of this study show that: 1) Students who are active in participating in HIMA are in the category of high academic achievement as much as 62%, those who fall into the moderate category are as much as 32%, and those who fall into the less category are as much as 6%. 2) There is a positive and significant influence of the family environment on academic achievement. There is a positive and significant influence of activeness in the organization on academic achievement. There is a positive and significant influence of family environment and activeness in organizations on academic achievement. URI: http://192.168.252.215:8080/xmlui/handle/123456789/597 Files in this item: 1
61201190086-Nia Rosita-Manajemen.pdf (3.163Mb) -
Ni’mah, Saidatun (October 30, 2023)[more][less]
Abstract: This study aims: 1) to determine the effect of service quality on customer satisfaction at Ala Café Banjarharjo, 2) to determine the effect of price on customer satisfaction at Ala Café Banjarharjo, 3) to determine the effect of promotion through social media on customer satisfaction at Ala Café Banjarharjo, 4) to determine the effect of service quality, price and promotion through social media simultaneously on customer satisfaction at Ala Café Banjarharjo. The type of research used in this study is a quantitative approach, this study has a population of 564 by taking a sample of 85 respondents. Based on the analysis and discussion, it can be concluded that H1: Service quality has a positive and significant effect on customer satisfaction in Ala Café Banjarharjo with a t-count value of 2.066 > 1.663 and a significant value of 0.042 <0.05. H2: Price has a positive and significant effect on consumer satisfaction at Ala Café Banjarharjo with a t-count value of 2,051 > 1,663 and a significant value of 0.031 <0.05. H3: Promotion through social media has a positive and significant effect on consumer satisfaction at Ala Café Banjarharjo with a t-count of 5,270 > 1,663 and a sig. 0.000 < 0.05. H4: Quality of service, price and promotions through social media simultaneously have a positive and significant effect on customer satisfaction Ala Café Banjarharjo with F-count > F-table (20.626 > 2.713) and a significant value of 0.000 <0.05. URI: http://192.168.252.215:8080/xmlui/handle/123456789/596 Files in this item: 1
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Laela, Nurul (October 30, 2023)[more][less]
Abstract: This study aims to analyze the impact of marketing strategies through e-marketing and product variations on consumer purchasing decisions at Cahaya Rasa stores. E- marketing has become an important element in modern marketing strategies, whereas product variations have the potential to influence consumer preferences and purchasing decisions. Toko Cahaya Rasa was chosen as the research location due to its popularity in offering a wide array of food and beverage products. This research method involves a quantitative approach by collecting data through a survey of a sample of Cahaya Rasa store consumers. The collected data will be analyzed using statistical techniques such as regression analysis to identify the relationship between the independent variable (e-marketing strategy and product variation) and the dependent variable (consumer purchase decision). The population of this study is Consumers in Cahaya Rasa store with the number of respondents as many as 60. This research is expected to provide insight into the extent of the influence of marketing strategies through e- marketing and product variations on consumer purchasing decisions. The practical implications of this research could help Light Rasa store owners and businesses similar to better understand the factors influencing consumers' purchasing decisions and optimize their marketing strategies. The results of the analysis show that: 1.Marketing strategy has a significant influence on purchasing decisions.2.E-Marketing has a significant influence on purchasing decisions3. Product variety does not have a significant influence on purchasing decisions. The results of this study are. (1) there is an influence of marketing strategy on purchasing decisions, the results are obtained from a significance value of more than 0.05, a significance value of 0.290 (2) There is an influence of E-Marketing on purchasing decisions, The results were obtained tcalculate > ttable with a real level of 5% so that 4.379 > (3) there is no influence of product variation on purchasing decisions, the result is obtained from the significance valueless than 0.05 URI: http://192.168.252.215:8080/xmlui/handle/123456789/595 Files in this item: 1
61201190081_Nurul Laela_Manajemen.pdf (4.147Mb) -
Rukmanah (October 25, 2023)[more][less]
Abstract: This study aims to find out: the influence of development strategies and tourism potential partially and simultaneously on tourist attraction. This type of research is quantitative. The population of this study was visitors with sampling techniques in this study using propotional random sampling using the Slovin formula. Data collection was carried out by distributing questionnaires to 100 respondents by distributing questionnaires both directly and online using google forms. The analytical methods used in this study consist of validity and reliability tests, classical assumption tests, and hypothesis tests. The results of the study stated that; 1) partially, the development strategy variable has a calculated value < table where (7.138 > 1.661), with a significance level of 0.000 < 0.05 that the development strategy has a significant effect on tourist attractiveness; 2) partially, the tourism potential variable has a calculated value of > table where (4.152 > 1.661), with a significance level of 0.000 < 0.05 that tourism potential has a significant positive effect on tourist attraction; 3) simultaneously the variables of development strategy and tourism potential on tourist attraction show the results that the value of Fcalculate > Ftable, namely (79.213 > 3.939), with a significant level of 0.000 < 0.05, then the variables of development strategy and tourism potential together (simultaneously) have a positive effect on tourist attraction. The need for efforts to develop Randusanga Indah Brebes Beach tourism objects. Seeing also that the potential of Randusanga Indah Beach is quite good, then with this development will utilize the existing potential so that it can increase tourist attraction. URI: http://192.168.252.215:8080/xmlui/handle/123456789/594 Files in this item: 1
61201190077_Rukmanah_Manajemen.pdf (3.214Mb) -
Hasip, Faka Khaerul Birul (October 25, 2023)[more][less]
Abstract: This study's main objective is to determine the effect of Public Relations, Brand Image, and Customer Value on Customer Loyalty at Leon's Barbershop which is located in Brebes District, Brebes Regency. The method used in this research is quantitative research. The research sample consisted of 222 respondents who were consumers of Leon's Barbershop, from a total population of 500 consumers. Data collection using a closed questionnaire was distributed to respondents through an online platform using the Google Form. Data collected from this questionnaire were analyzed using the Structural Equation Modeling technique to measure the relationship between variables such as Public Relations, Brand Image, and Customer Value on Customer Loyalty. The results showed that the Public Relations variable had a positive effect on customer loyalty with an estimated value of 0.266, a CR value of 2.137 (CR>1.96) and a probability of 0.033 (p<0.05). The brand image variable has no positive effect on customer loyalty because the estimated value is -0.082, the CR value is -0.549 (CR <1.96) and the probability value is 0.583 (p>0.05). The variable Customer value has a positive and significant effect on Customer Loyalty with an estimated value of 0.802, a CR value of 6.877 (CR>1.96) and a probability value of 0.000 (p<0.005). The variable that has the most influence on customer loyalty based on the estimated value is the Customer value variable. URI: http://192.168.252.215:8080/xmlui/handle/123456789/593 Files in this item: 1
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Octaviani, Eka Amelia (October 30, 2023)[more][less]
Abstract: This study has the main objective, namely to find out how the influence of price and product quality on consumer buying interest in flower bouquets at Syerr Art Collections. This research uses quantitative research with the SPSS 28 for windows analysis tool. The population used in this study were consumers from Syerr Art Collections, totaling 300, with a sample of 75 respondents. The data collection method was carried out by distributing questionnaires online, namely through the Google form. The results of this study indicate that there is a positive effect of price on consumer buying interest with a significance value that is smaller than the probability value, namely 0.001 <0.05 and t count is greater than t table, namely 5.328> 1.99346. Product quality also has a positive influence on consumer buying interest with a significance value of 0.001 <0.005 and t count is greater than t table which is 4.3331> 1.99346. The two variables in this study, namely price and product quality, also jointly influence the variable of consumer buying interest with a significance value of 0.001 <0.005, and f count is greater than f table 39.445> 3.12. URI: http://192.168.252.215:8080/xmlui/handle/123456789/591 Files in this item: 1
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Amaliah (October 25, 2023)[more][less]
Abstract: This research is about the influence of price, product quality and brand image on purchasing decisions for cosmetic products. The aim of this research is to determine and analyze the influence of price, product quality and brand image on purchasing decisions for cosmetic products. The urgency of this research is seen from consumers who determine purchasing decisions. The population in this study was Pasarbatang Subdistrict with 100 respondents using the Solvin formula. The technique used in sampling is non-probability sampling with a purposive sampling method. This type of research is quantitative. The data collection method uses questionnaires. The results of the research can be concluded that price wardah partially does not have a significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions and brand image has a significant effect on purchasing decisions. For the Emina brand, price has no significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions and brand image has a positive effect on purchasing decisions. Meanwhile, for the Viva brand, price does not have a significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions and brand image has an influence on purchasing decisions. Meanwhile, in simultaneous testing the three brands had a significant effect. The suggestion in this research is that Wardah, Emina and Viva companies should always pay attention to product prices before marketing their products. URI: http://192.168.252.215:8080/xmlui/handle/123456789/588 Files in this item: 1
61201190073_Amaliah_Manajemen.pdf (5.472Mb) -
Fitri, Anisa (November 30, 2023)[more][less]
Abstract: This study aims to determine the effect of service quality, customer satisfaction and loyalty on income at the JNE Umar Ar-Rasyid Brebes delivery service. The variables of this research are service quality, satisfactiion, costomer loyalty and income. The sample of this research is 100 respondents. This type of research is quantitative. The result of the F test concluded that service quality, costomer satisfaction and loyalty simultaneously have a significant effect on income because the value of Fcount>Ftable or 57.789>2.70 has a significance value of 0.000<0.05. The result of the T (Partial) test for service quality have a significant effect on income because the value of tcount>ttable or 3.808>1.984 with a significance value of 0.000<0.05. Satisfaction has no significant effect on income because the value of tcount>ttable or 1.874<1.984 ang a significance value of 0.064>0.05. Costomer loyalty has a significant effect on income because the value of tcount>ttable or 3.357>1.984 and a significance value of 0.001<0.05. URI: http://192.168.252.215:8080/xmlui/handle/123456789/586 Files in this item: 1
61201190072-ANISA FITRI-MANAJEMEN.pdf (3.793Mb) -
Aisyah, Amalia Siti (October 25, 2023)[more][less]
Abstract: The presence of paylater provides benefits for both the community and e-commerce players. People can meet their needs quickly, easily, and safely without having to worry about their cash flow. This feature can support the country's economic growth because more and more people are transacting more easily with this feature. This research was conducted at UMUS Brebes from March 2023 to July 2023. The population in this study was 1392 and for the sample of this study was 100 respondents. The testing tools and data analysis in this study use SPSS with testing and analysis methods through validity tests, reliability tests, classical assumption tests (normality tests, multicollinearity tests, heterokedasticity tests, t tests, F tests, Coefficient of Determination tests. The results in this study show that promotion has a significant effect on the decision to use, evidenced by the calculated t value for the variable X1 (7.407) greater than the table t (1.660). Price partially has no significant effect on the decision to use, this is evidenced by the calculated t value for the variable X2 (2.174) greater than the table t (1.660) but the significant value t X2 greater than 0.05 or 0.000 < 0.05. Promotion and Price have a significant effect on the decision to use, this result is shown by a significant value of 0.000 less than 0.05 and a calculated F value of 206.525 greater than F table 3.09. Promotion and Price were able to explain the dependent variable, namely Usage Decision by 81%, the remaining 19% was explained by other variables outside this study. These results show that promotions and prices simultaneously have a significant effect on variables tied to the decision to use Shopee Paylater. URI: http://192.168.252.215:8080/xmlui/handle/123456789/585 Files in this item: 1
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Kirana, Rifqi (October 25, 2023)[more][less]
Abstract: The problem that arises at this time is that the Songgom Lor Village Community itself has a very low economic figure. The majority of the people are farmers and only rely on income from farming, a lack of interest in entrepreneurship as another alternative in earning income other than farming. Entrepreneurial intentions for the community must continue to be socialized with the right and effective system, because there are still very few MSMEs in Songgom Lor Village. This research was conducted in Songgom Lor Village, Songgom District, Brebes Regency from March 2023 to July 2023. The population in this study was 11,087 people and the sample for this study was 99 respondents. The testing tool and data analysis in this study used SPSS 26 with the method of testing and analysis through validity testing, reliability testing, classical assumption tests (normality test, multicollinearity test, heteroscedasticity test, t test, F test, Coefficient of Determination test. Results in this study shows that capital has a significant effect on interest in entrepreneurship, as evidenced by the t value for variable X1 (5.561) greater than t table (1.661).Mental has a significant effect on interest in entrepreneurship, this is evidenced by the t value calculated for variable X2 (6.641) greater from t table (1.661) and the significant value of t X2 is less than 0.05 or 0.009 <0.05 Capital and mentality have a significant effect simultaneously on interest in entrepreneurship, these results are indicated by a significant value of 0.000 greater than 0.05 and the calculated F value of 142.898 is greater than the F table of 3.938. Capital and mental ability to predict the dependent variable is 78.3% interest in entrepreneurship, the remaining 11.7% is explained by other variables outside this study. URI: http://192.168.252.215:8080/xmlui/handle/123456789/584 Files in this item: 1