EVALUATION OF ORGANIZATIONAL ADAPTABILITY AND SOCIAL MEDIA MARKETING

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EVALUATION OF ORGANIZATIONAL ADAPTABILITY AND SOCIAL MEDIA MARKETING

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dc.contributor.author Setiadi, Roby
dc.contributor.author mukson, mukson
dc.contributor.author wadli, wadli
dc.date.accessioned 2022-02-11T06:44:23Z
dc.date.available 2022-02-11T06:44:23Z
dc.date.issued 2018-11-15
dc.identifier.isbn 979-26-0284-4
dc.identifier.uri http://repository.umus.ac.id/xmlui/handle/123456789/42
dc.description.abstract This study aims to explore the comtemporary internet-based style of life with social media might influence the company's performance in the market decision-making process or the company level. This study investigates questions using both social media and market data with company information. By using descriptive analysis, the results of the study emphasize the need for customer databases as a first step and fundamental in building superior corporate performance through social media-based marketing. This is due to that the organizational adaptability to environmental change and performance improvement in the context of social media-based internet marketing will be closely related to the capacity of the organization to have the data needed, and related to marketing information en_US
dc.publisher ISBS en_US
dc.subject :social media marketing en_US
dc.subject adaptation of customer needs en_US
dc.subject organizational adaptability en_US
dc.title EVALUATION OF ORGANIZATIONAL ADAPTABILITY AND SOCIAL MEDIA MARKETING en_US


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