| dc.description.abstract |
This study has the main objective, namely to find out how the influence
of price and product quality on consumer buying interest in flower bouquets at
Syerr Art Collections. This research uses quantitative research with the SPSS 28
for windows analysis tool. The population used in this study were consumers from
Syerr Art Collections, totaling 300, with a sample of 75 respondents. The data
collection method was carried out by distributing questionnaires online, namely
through the Google form.
The results of this study indicate that there is a positive effect of price on
consumer buying interest with a significance value that is smaller than the
probability value, namely 0.001 <0.05 and t count is greater than t table, namely
5.328> 1.99346. Product quality also has a positive influence on consumer
buying interest with a significance value of 0.001 <0.005 and t count is greater
than t table which is 4.3331> 1.99346. The two variables in this study, namely
price and product quality, also jointly influence the variable of consumer buying
interest with a significance value of 0.001 <0.005, and f count is greater than f
table 39.445> 3.12. |
en_US |