| dc.description.abstract |
This study aims to find out: the influence of development strategies and
tourism potential partially and simultaneously on tourist attraction. This type of
research is quantitative. The population of this study was visitors with sampling
techniques in this study using propotional random sampling using the Slovin
formula. Data collection was carried out by distributing questionnaires to 100
respondents by distributing questionnaires both directly and online using google
forms. The analytical methods used in this study consist of validity and reliability
tests, classical assumption tests, and hypothesis tests.
The results of the study stated that; 1) partially, the development strategy
variable has a calculated value < table where (7.138 > 1.661), with a significance
level of 0.000 < 0.05 that the development strategy has a significant effect on tourist
attractiveness; 2) partially, the tourism potential variable has a calculated value of
> table where (4.152 > 1.661), with a significance level of 0.000 < 0.05 that tourism
potential has a significant positive effect on tourist attraction; 3) simultaneously
the variables of development strategy and tourism potential on tourist attraction
show the results that the value of Fcalculate > Ftable, namely (79.213 > 3.939),
with a significant level of 0.000 < 0.05, then the variables of development strategy
and tourism potential together (simultaneously) have a positive effect on tourist
attraction. The need for efforts to develop Randusanga Indah Brebes Beach tourism
objects. Seeing also that the potential of Randusanga Indah Beach is quite good,
then with this development will utilize the existing potential so that it can increase
tourist attraction. |
en_US |