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Abstract:
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This study aims: 1) to determine the effect of service quality on customer
satisfaction at Ala Café Banjarharjo, 2) to determine the effect of price on
customer satisfaction at Ala Café Banjarharjo, 3) to determine the effect of
promotion through social media on customer satisfaction at Ala Café
Banjarharjo, 4) to determine the effect of service quality, price and promotion
through social media simultaneously on customer satisfaction at Ala Café
Banjarharjo. The type of research used in this study is a quantitative approach,
this study has a population of 564 by taking a sample of 85 respondents. Based on
the analysis and discussion, it can be concluded that H1: Service quality has a
positive and significant effect on customer satisfaction in Ala Café Banjarharjo
with a t-count value of 2.066 > 1.663 and a significant value of 0.042 <0.05. H2:
Price has a positive and significant effect on consumer satisfaction at Ala Café
Banjarharjo with a t-count value of 2,051 > 1,663 and a significant value of 0.031
<0.05. H3: Promotion through social media has a positive and significant effect
on consumer satisfaction at Ala Café Banjarharjo with a t-count of 5,270 > 1,663
and a sig. 0.000 < 0.05. H4: Quality of service, price and promotions through
social media simultaneously have a positive and significant effect on customer
satisfaction Ala Café Banjarharjo with F-count > F-table (20.626 > 2.713) and a
significant value of 0.000 <0.05. |