| dc.description.abstract |
Wedding Organizer Ratu Rias is a company that provides services for the
general public for wedding activities. This study aims to determine the effect of
Price and Service Quality on the Decision to Use the Services of a Wedding
Organizer Ratu Rias. This type of research uses quantative. Data collection
methods with direct observation, interviews or interviews, questionnaire data
through google forms and data collection with documentation. The population is
consumers who have used services, with a research sample of 64 respondents. The
data analysis tool used is multiple linear regression using SPSS version 22. The
tests of this research are Validity and Reliability Test, Classical Assumption Test
such as Normality Test, Multicolonierity Test and Heteroscedasticity Test. Multiple
Linear Regression Analysis Test using T Test and F Test.
The results of the data analysis obtained that: 1) price has no effect and is
not significant on the decision to use the services of a wedding organizer Ratu Rias
Sidate. It is known that the significance value for the effect of X1 on Y is 0.215 >
0.05. And the calculated t value is 1.254 < t table is 1.670. 2) While the Quality of
Service has a positive and significant influence on the decision to use the services
of a wedding organizer Ratu Rias. It is known that the significance value of X2 to
Y is 0.000 < 0.05. And the calculated t value is 4.903 > t table is 1.670. 3)
simultaneously the Price and Quality of Service significantly and positively affect
the Decision to Use Services. It is known that the significance value for the effect
of price and service quality simultaneously on the decision
to use services is 0.000 < 0.005 and the calculated f value is 12.629 > f table 3.15. |
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