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Abstract:
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The shrimp paste business is a fairly promising venture in Tegal City, especially in the coastal areas. However, unpredictable weather factors result in drying times that often take longer and input instability due to natural factors, making small shrimp seasonal. This certainly becomes a serious problem if not addressed properly. The purpose of this study is to analyze profits, identify internal and external factors that may affect business development, and determine development strategies that can be applied to the small shrimp paste business. The type of research used a quantitative and qualitative approach. The sampling method used was purposive sampling. Data analysis was conducted using R/C Ratio Analysis, Descriptive Analysis, and SWOT Analysis. The results of the study showed that the R/C Ratio value was 3.111, which means that the Home Industry of Shrimp Paste and Torch Crackers in Tegal City is profitable, with a profit of Rp. 19,950,129.12 per production period, and can continue to be developed. The development strategy that can be applied to the Home Industry of Shrimp Paste and Torch Crackers in Tegal City is an aggressive strategy or S-O (Strengths-Opportunities) strategy, related to maintaining product quality and good business experience so that the marketing reach becomes wider. Continue to maintain good quality so that cooperation relationships with business partners can be preserved. Additionally, take advantage of strategic locations, availability of labor, and available capital to meet consistent product demand. |