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Abstract:
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This study has the main objective of knowing how the influence of E-WOM
(electronic word of mouth) and the appeal of the decision to visit the Rest Area
Heritage KM 260B. This study uses a quantitative research type with the SPSS
version 22 method. The population used in this study is all visitors in the Heritage
Rest Area with a sample of 101 respondents, consisting of 16 questions and
obtained by distributing questionnaires to all Rest Area Heritage visitors. offline
(paper) and online (google form). The results showed that the E-WOM variable had
a positive effect on visiting decisions with a significance value (sig) of 0.000 <
probability 0.05 and a tcount of 5,458 > ttable of 1,985. The attractiveness variable
has a positive effect on the decision to visit with a significance value (sig) of 0.009
< probability 0.05 and a tcount of 2.667 > ttable of 1.985, so it can be interpreted
that the variation of all independent variables, namely E-WOM and attractiveness
can affect the decision to visit. |