Setiadi, Roby; mukson, mukson; wadli, wadli(ISBS, November 15, 2018)
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Abstract:
This study aims to explore the comtemporary internet-based style of life with social media might
influence the company's performance in the market decision-making process or the company
level. This study investigates questions using both social media and market data with company
information. By using descriptive analysis, the results of the study emphasize the need for
customer databases as a first step and fundamental in building superior corporate performance
through social media-based marketing. This is due to that the organizational adaptability to
environmental change and performance improvement in the context of social media-based
internet marketing will be closely related to the capacity of the organization to have the data
needed, and related to marketing information