EVALUATION OF ORGANIZATIONAL ADAPTABILITY AND SOCIAL MEDIA MARKETING

Abstract

This study aims to explore the comtemporary internet-based style of life with social media might influence the company's performance in the market decision-making process or the company level. This study investigates questions using both social media and market data with company information. By using descriptive analysis, the results of the study emphasize the need for customer databases as a first step and fundamental in building superior corporate performance through social media-based marketing. This is due to that the organizational adaptability to environmental change and performance improvement in the context of social media-based internet marketing will be closely related to the capacity of the organization to have the data needed, and related to marketing information