| dc.description.abstract |
Occupancy or room occupancy rate is one of the determining factors for
maintaining the viability of a business, in this case a hotel, as well as showing the
company's position in the market. This study aims to determine and analyze the
effect of tax and service, room rates on occupancy. The population and sample in
this study are the annual financial reports for the 2021-2022 period. Purposive
sampling technique of 24 samples was used to select samples. The data used is
secondary data from Anggraeni Hotel Tanjung for 2021-2022 in the form of annual
financial reports. Hypothesis testing uses SPSS 25. The theoretical basis used is the
theory of tax and service, room rates, and occupancy. The data collection method
used by researchers in this study is to use documentation techniques where
researchers only record and collect secondary data originating from the financial
reports of Anggraeni Hotel Tanjung in the form of tax and service data, room prices
and room occupancy in 2021 – 2022. The results show that : tax and service, room
rates have a significant positive effect on occupancy. |
en_US |