ANALISIS KELAYAKAN USAHA ROASTING KOPI (STUDI KASUS DI KEDAI KELIRUMOLOGI KOPI) DESA CIAMPEL KECAMATAN KERSANA KABUPATEN BREBES

Abstract

Roasting coffee at kelirumologi coffee business have a very big because there is no competitors in the sub-district Kersana. On the other hand do this business have been decent run financially and non financially or not hence this study it aims to knowing financial analysis and non financial analysis at a business roasting coffee Kelirumologi Coffee Shop Villages in Districts Ciampel Kersana Brebes. The method used in this research is quantitative and qualitative methods. Quantitative methods are used to analyze financial aspects such as Payback Period, Net Present Value and Profitability Index, while qualitative methods are used to analyze non financial aspects such as technical/operational aspects, marketing aspects, organizational aspects and legal aspects. The data used in this study are primary and secondary data. The results showed that the calculation results from the financial analysis were declared feasible to run because the saw the value payback period smaller of age investment such as 1 years 8.7 months of investment for 3 years, NPV more than 0 and are positive Rp. 65.922.388 and PI was chosen for a rough estimate show more than 1 such as 1,8. Of the study the non while the financial roasting business coffee at Kelirumologi coffee shop is worth to run or developed because it is in accordance with the assessment criteria non financial covering the technical aspects of operation, aspect marketing and aspect organization but on the still legally unsuitable to run for the license owned incomplete.