PENGARUH HARGA DAN DAYA TARIK WISATA TERHADAP MINAT BERKUNJUNG (Studi Kasus pada Wisata Mangrove Kabupaten Brebes)

Abstract

This study aims to examine and analyze the influence of price and tourist attraction in the Pandansari Mangrove tourism object, Brebes Regency. This study uses primary data by using quenchers. This sample is used as many as 100 respondents. The method using SPSS 22 with the hypothesis test used is the t test. The results of the study stated that the variable, price had a positive and significant effect on visiting interest. With a t value of 3.065 > t table 0.1660 with a significant value of 0.003 <0.05 and tourist attraction has a positive and significant effect on visiting interest. With t count tourist attraction of 5.196 > t table 0.1660 with a significan t value of 0.000 <0.05.