Management
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Nisaa, Nur Zahrotun (September 16, 2022)[more][less]
Abstract: A business can grow rapidly if the marketing strategy is good, whether it is in terms of promotion and the quality of service is very influential on the business. Therefore, it must also be maintained in terms of marketing, especially for the convenience of consumers. From this marketing process, ways are created to make the products it creates more famous and liked by the consumer community. One of them is in terms of sales promotion in marketing techniques. So that consumer purchasing decisions for Bintang Fasion Shop Sitanggal products increase. The purpose of this study was to determine and analyze the effect of promotion and service quality on purchasing decisions at Bintang Fasion Shop Sitanggal. The variables of this research are promotion, service quality and purchasing decisions. The population of this research is all customers of Bintang Fasion Shop Sitanggal and a sample of 70 respondents. The method in collecting research data is to use a questionnaire by giving it to Bintang Fasion Shop Sitanggal customers. To analyze the data in this study, using the classical assumption test, F test, t test, and correlation test of determination, but first the validity and reliability of the data must be tested. The results of this study indicate that promotion has a significant effect on purchasing decisions at Bintang Fasion Shop Sitanggal, as evidenced by the t value for the X1 variable (3.541) which is greater than t table (1.995). Service quality has a significant effect on purchasing decisions at Bintang Fasion Shop Sitanggal, as evidenced by the tcount for the variable X2 (2.652) which is greater than t table (1.995). Promotion and service quality simultaneously have a significant effect on purchasing decisions at Bintang Fasion Shop Sitanggal. This is evidenced by a significant value less than 0.05 0r 0.000 < 0.05 and F count (12.443) is greater than F table (3.132), it can be concluded that the Promotion variable (X1) and service quality (X2) have a significant effect simultaneously on purchasing decisions at Bintang fasion Shop Sitanggal (Y). URI: http://192.168.252.215:8080/xmlui/handle/123456789/1238 Files in this item: 1
61201180025- NUR ZAHROTUN NISSA.pdf (2.157Mb) -
Afrianti, Resti (September 16, 2022)[more][less]
Abstract: The purpose behind this research is for researchers to recognize how the effect of training and supervision on the quality of work of field officers at BPS Brebes Regency. The research location is at BPS Brebes Regency. Researchers used a quantitative approach in the form of surveys and questionnaire instruments in the form of questions or questionnaires. The population in this study were field officers in the District of Brebes and District of Bulakamba with a total of 90 employees. Partially, the training variable on the quality of work has a significance value of 0.020 <0.05 and a tcount value of 2,386 > ttable 1,662. Then Ha can be accepted and HO is rejected. Thus, it can be concluded that the training variable (X1) partially has a positive and significant effect on the quality of work of BPS field officers in Brebes Regency. Variable supervision and quality of work sig. 0.000 <0.05 with tcount 5.588 > ttable 1.662. Then Ha can be accepted and HO is rejected. This means that the supervision variable (X2) partially has a positive and significant effect on the quality of work of field officers at BPS Brebes Regency. This means that the higher the supervision, the better the quality of work. The results of the study are that the variables of training and supervision simultaneously have a significant effect on the quality of work of field officers at BPS Brebes Regency. URI: http://192.168.252.215:8080/xmlui/handle/123456789/1237 Files in this item: 1
61201180022-RESTI AFRIANTI.pdf (4.293Mb) -
Salim, Muhammad Nur Mialfi (September 16, 2022)[more][less]
Abstract: This study aims to examine the influence of tourist attractions on visiting interest in kaliwlingi mangrove forest tourism, Brebes. The number of samples used amounted to 100 respondents. This research includes descriptive qualitative research. Data collection techniques are carried out through interviews, observations and documentation. Primary data is processed with the help of SPSS applications. The results of this study showed the regression equation Y = 1.404 + 0.195X, meaning that the tourist attraction variable has a regression coefficient value of 0.195, meaning that tourist attraction has a positive and significant effect on the interest in visiting kaliwlingi mangrove forest tourism, Brebes. The results of the t-test showed a t-count value of 2.356 > t-table of 1.660, and a significance value of 0.02 < 0.05 which means that the tourist attraction variable has an influence on the interest in visiting, so the hypothesis in this study was accepted. URI: http://192.168.252.215:8080/xmlui/handle/123456789/1236 Files in this item: 1
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Maulla, Ni’matul (September 16, 2022)[more][less]
Abstract: E-commerce, Product Quality, Service Quality and Pricing are one of the factors that affect sales volume. The purpose of this study was to determine the partial and simultaneous effect on e-commerce, product quality, service quality and pricing on hijab sales volume at Alifah Griya Muslimah with a total of 2750 people. For the research sample, the researcher used the Slovin technique, then the money sample used was 97 people. Data collection techniques using observation, interviews and questionnaires or questionnaires. Test the validity of the instrument using Product Moment correlation and reliability test using Cronbach's Alpha. Classical assumption test consists of normality test, multicollinearity test and heteroscedasticity test. Hypothesis testing consists of partial test (t test), simultaneous test (F test) and multiple linear regression. The results showed that: (1) there was a positive and significant effect of e-commerce on sales volume with tcount 5.583 > ttable 1.660 at a significant level of 5%; (2) there is a positive and significant effect of product quality on sales volume with tcount 3,844 > ttable 1,660 at a significant level of 5%; (3) there is a positive and significant effect of service quality on sales volume with tcount 3,924 > ttable 1,660 at a significant level of 5%; (4) there is a positive and significant effect of pricing on sales volume with tcount 6,677 > ttable 1,660 at a significant level of 5%; (5) there is a positive and significant effect of e-commerce, product quality, service quality, and pricing on sales volume with Fcount 11.408 > Ftable 3.94 at a significant level of 5%; URI: http://192.168.252.215:8080/xmlui/handle/123456789/1235 Files in this item: 1
61201180077-NI'MATUL MAULLA.pdf (3.047Mb) -
Pahruri, Evan (September 16, 2022)[more][less]
Abstract: This study aims to determine the effect of service quality and promotion on consumer purchasing decisions of cardinal jeans (Study of Toserba Yogya Mall Keuntungan). The population in this study was 1652 consumers using Non- Probabibility Sampling, which is a conditional sampling technique (purphosive sampling). The criteria used as samples in this study are consumers who buy cardinal jeans using the slovin formula, so the number of samples is 100 respondents. This type of research is quantitative research. The questionnaire was tested for validity and reliability. Data were analyzed using multiple linear regression analysis, including t test, f test and coefficient of determination. The research was conducted using SPSS Version 25.0 . The results showed that partially the service quality variable (X1) tcount > ttable (4,561>1,983) and promotion (X2) had a significant effect on consumer purchasing decisions that tcount > ttable (6,774>1,983). The results of the F test obtained that the value of Fcount 48.662 with Ftable 2.70 identifies that the service quality variable (X1), and promotion (X2 simultaneously have a significant effect on consumer purchasing decisions (Y). Based on the coefficient of determination test, about 50,1% of the purchasing decision variables consumers are influenced by the service quality variable (X1), promotion (X2), the remaining 49,9% is influenced by other factors that are not explained in this study. URI: http://192.168.252.215:8080/xmlui/handle/123456789/1233 Files in this item: 1
61201180058-EVAN PAHRURI.pdf (1.663Mb) -
Raharjo, Budi (September 16, 2022)[more][less]
Abstract: The marketing performance of MSME actors is lagging behind other business actors, increasingly making MSMEs difficult in developing their business. Market orientation, product innovation and competitive advantage are the focus that must be done so that marketing performance is higher. The purpose of this study was to determine and analyze the effect of market orientation and product innovation through competitive advantage on marketing performance at MSME Remojong Adab Brebes. The variables of this research are market orientation, product innovation, competitive advantage and marketing performance. The population of this study were members of the MSME Remojong Adab Brebes with 78 respondents. The analysis used was descriptive analysis, structural equation modeling (SEM) Partial Least Square (PLS). The results of this study indicate that market orientation does not have a positive effect on competitive advantage, it shows that market orientation has only a slight effect on the competitive advantage of Remojong Adab Brebes SMEs, this is based on the market orientation construct has a t-statistic value of 0.730 smaller than 1.96, and p-values of 0.465 are greater than 0.05. Market orientation does not have a positive influence on marketing performance, it shows that market orientation cannot significantly affect the marketing performance of MSME Remojong Adab Brebes, this is based on the market orientation construct having a t-statistic value of 0.501 which is smaller than 1.96, and a p-value -values of 0.617 are greater than 0.05. Product innovation has a positive influence on competitive advantage. This shows that product innovation carried out by MSME Remojong Adab Brebes will affect competitive advantage in business, this is based on the product innovation construct having a t-statistic value of 12.469 greater than 1.96, and a p-value of 0.000 less than 0.05. Product innovation has a positive influence on marketing performance. This shows that product innovation carried out by MSME Remojong Adab Brebes will greatly improve the marketing performance of MSME products. 0.000 is less than 0.05. Competitive advantage has a positive influence on marketing performance, this shows that the competitive advantage of Remojong Adab Brebes SMEs has a major influence in improving the marketing performance of Remojong Adab Brebes SMEs products. This is based on the competitive advantage construct, which has a t-statistic value of 3.935, which is greater than 1.96, and a p-value of 0.000, which is smaller than 0.05. Competitive advantage cannot mediate the relationship between market orientation and marketing performance, this is indicated by the t-statistic value of 0.715 less than 1.9, and p-values of 0.475 greater than 0.05. Competitive advantage can mediate the relationship between product innovation and marketing performance, this is indicated by the t-statistic value of 3.684 greater than 1.96, and the p-values of 0.000 less than 0.05. URI: http://192.168.252.215:8080/xmlui/handle/123456789/1229 Files in this item: 1
61201180057-BUDI RAHARJO.pdf (1.791Mb) -
Saputri, Ameliyah (September 16, 2022)[more][less]
Abstract: Most of the furniture entrepreneurs have complaints about the increasing price of raw materials while the decreasing demand from consumers. The purpose of this study was to determine the effect of product design, product quality, and price on purchasing decisions at the Gunung Jati Furniture Store in Balapulang Village. This study uses quantitative research, the data collection method used is to distribute online questionnaires to a number of respondents and the sample used in this study is 70 respondents. Hypothesis testing using multiple linear regression analysis method. The results of product design research have a significant effect on purchasing decisions with the value of t count > t table that is 2,614 > 1,996. Product quality has a significant effect on purchasing decisions with a value of 2,581 > 1,996. Price has a significant effect on purchasing decisions with a value of 2,141 > 1,996. While product design variables, product quality, and price simultaneously affect purchasing decisions at the Gunung Jati Furniture Store in Balapulang Village, this is evidenced by the results of the F count > F table, which is 33,593 > 2.74 with a probability of 0,000 < 0,05. The magnitude of the influence of product design variables, product quality, and price on purchasing decision variables is 60.4%. The results of this study are expected to be useful for all parties in improving purchasing decisions on furniture products. URI: http://192.168.252.215:8080/xmlui/handle/123456789/1228 Files in this item: 1
61201180054-AMELYAH SAPUTRI.pdf (2.577Mb) -
Susilo, M. Ajis (September 16, 2022)[more][less]
Abstract: The purchase decision is a final decision that a consumer has to buy an item or service with certain considerations. Purchase decisions made by consumers describe how far marketers are in an effort to market a product to consumers. Product quality and price are the focus that must be done so that purchasing decisions are higher. The purpose of this study was to determine and analyze the effect of product quality and price on purchasing decisions with buying interest as an intervening in the sale of Cleo products in Brebes Regency. These variables are product quality, price, buying interest and purchasing decisions. This population is customers of Cleo products in Brebes Regency with 98 respondents. The analysis used is descriptive analysis, structural equation modeling (SEM) Partial Least Square (PLS). The results of this study indicate that the direct influence of product quality and purchase intention has a positive and significant effect on purchasing decisions, price has no effect on purchasing decisions. While the indirect effect of product quality on purchasing decisions with interest in buying the intervening variable plays a role in mediating, but does not directly influence price on purchasing decisions with interest in buying the intervening variable plays a role in mediating. URI: http://192.168.252.215:8080/xmlui/handle/123456789/1226 Files in this item: 1
61201180053-M AJIS SUSILO.pdf (6.257Mb) -
Sari, Putri Novia (September 16, 2022)[more][less]
Abstract: The development of business in Indonesia is a great opportunity for investors, especially in the beauty sector. One of the beauty products that are currently popular is the MS Glow skincare product which was founded in 2013 until now. One of the success factors of a company is the achievement of customer satisfaction, such as service quality, price and product quality that affect it as a fulfillment of customer needs. This study aims to analyze the effect of service quality, price, and product quality partially and simultaneously on customer satisfaction for MS Glow skincare users at the Rofa Losari Brebes Store. This type of research is quantitative research conducted through surveys by distributing questionnaires to respondents either directly or online using the google form. The population of this study is Rofa Store customers with a total sample of 103 respondents. The sampling technique used is simple random sampling technique. The data analysis used includes validity and reliability tests, classical assumption tests, multiple linear regression analysis, t and f tests and the coefficient of determination test using SPSS version 22. The results showed that: 1) the quality of service has a positive and significant direction on customer satisfaction with a contribution of 17.5% influence. 2) the price has a positive direction but is not significant to customer satisfaction with an influence contribution of 8.6%. 3) product quality has a positive and significant direction on customer satisfaction with an influence contribution of 34.2%. 4) service quality, price, and product quality simultaneously have a positive and significant direction on customer satisfaction, the independent variables simultaneously affect customer satisfaction with the contribution of 56.4% influence. URI: http://192.168.252.215:8080/xmlui/handle/123456789/1225 Files in this item: 1
61201180051-PUTRI NOVIA SARI.pdf (4.314Mb) -
Mustika, Titin (September 16, 2022)[more][less]
Abstract: The problem in this study is the rise and fall of the number of visitors during the COVID-19 pandemic and the large number of the tourism sector at this time has become an important aspect in the economic progress of a region and is the main choice in regional development. The development of an area can open up new tourist attractions for tourists so that it is necessary to apply the right marketing strategy to bring in tourists and make tourists who have visited have an interest in visiting again, including the image of the destination and tourist accessibility. This study aims to determine: the effect of destination image and tourist accessibility on the interest in revisiting the study at the Gibug sand dunes tourism object, Responding Village, Banjarharjo District, Brebes Regency. The research population refers to the average number of visitors on Sundays, amounting to 700 visitors, sampling using the Slovin formula with incidental techniques as many as 88 people. The data used primary data from the answers to the questionnaire. Hypothesis testing using SPSS 25. The results showed that the image of the destination partially had a significant effect on the interest in repeat visits, partially the accessibility of tourism had a significant effect on the interest in repeat visits, and the image of the destination and the accessibility of tourism simultaneously affected the interest in revisiting the number of F count of 681,935. URI: http://192.168.252.215:8080/xmlui/handle/123456789/1223 Files in this item: 1
61201180041-TITIN MUSTIKA.pdf (1.115Mb) -
Dica, Indah Riati (September 15, 2022)[more][less]
Abstract: This study aims to determine the effect of workload, compensation and job satisfaction on the loyalty of Mayga department store employees. Methods of collecting data by observation, interviews and distributing questionnaires to respondents (employees of the Mayga Toserba). The population of Mayga department store employees is 56 employees and the total sample is all employees of the Mayga department store. The method of data analysis is using multiple regression analysis using the SPSS 22 tool. The results of the multiple regression test show that the t test (partial) of the workload variable on employee loyalty has a positive effect with a value of 0.000 < 0.005 and t count > t table is 6.961 > 2.00665 . The t-test of compensation has a positive effect on employee loyalty with a value of 0.000 <0.005 and t-count > t-table has a value of 7.684> 2.00665. The t test of job satisfaction has a positive effect on employee loyalty with a value of 0.000 < 0.005 and t count > t table has a value of 8.623 > 2.00665. Then workload, compensation, job satisfaction simultaneously affect employee loyalty, this is evidenced by the results of the f count > f table of 28.972 > 2.78 with a significance of 0.000 <0.05. URI: http://192.168.252.215:8080/xmlui/handle/123456789/1220 Files in this item: 1
61201180035-INDAH RIATI DICA.pdf (2.903Mb) -
Maulida, Akhsiva Nurul (September 15, 2022)[more][less]
Abstract: This study aims to determine significantly the variable marketing strategy of Korean food and dimsum at UMKM Annyeong Chingu to increase sales volume with social media as an intervening variable. The object of research that I studied was the Annyeong Chingu SMEs. In this study, information was collected by conducting observations, interviews, and questionnaires. The number of respondents as many as 200 consumers. The results of this study indicate that the marketing strategy and sales volume variables have a significant influence on social media variables. In the multiple regression test the influence of the marketing strategy and social media variables with the value of sig. 0.000 < 0.05. The effect of marketing strategy and sales volume variables with sig. 0.000 < 0.05. The influence of social media variables and sales volume with the value of sig. 0.000 < 0.05. and the influence of marketing strategy and social media variables through sales volume with a value of 0.541. While the indirect effect of X through Z on Y is 0.062 x 0.541 = 0.603. Therefore, the total effect given by X to Y is a direct and indirect effect, namely: 0.646 + 0.603 = 1.249. These results indicate that indirectly X through Y has a significant effect on Z. URI: http://192.168.252.215:8080/xmlui/handle/123456789/1219 Files in this item: 1
61201180033-AKHSIVA NURUL MAULIDA.pdf (3.244Mb) -
Safitri, Anis (September 15, 2022)[more][less]
Abstract: Leadership style and work environment is one of the factors that affect employee performance. The purpose of this study was to determine and analyze the partial and simultaneous influence of leadership style and work environment on employee performance at Hotel Dedy Jaya Brebes. The population in this study were all employees of Hotel Dedy Jaya Brebes, totaling 24 people. For research sampling, the sampling technique was the simple random sampling method. Data collection techniques in this study through questionnaires and interviews. In analyzing the data of this study using multiple linear regression analysis. The results showed that the partial leadership style had significant effect on employee performance at Hotel Dedy Jaya Brebes, also the work environment variable had a significant effect on employee performance at Hotel Dedy Jaya Brebes. Simultaneously, the two independent variables, namely the leadership style variable and the work environment variable, have a relationship with the dependent variable, namely the performance of employees at Hotel Dedy Jaya Brebes. This can be proven through the coefficient of determination (R) of 64,4% while the remaining 35.6% is explained by other variables. URI: http://192.168.252.215:8080/xmlui/handle/123456789/1217 Files in this item: 1
61201180026-ANIS SAFITRI.pdf (2.086Mb) -
Mandasari (September 15, 2022)[more][less]
Abstract: The fried onion industry in Brebes Regency, especially in the Pantura of Brebes which incidentally is the City of Shallots, has fluctuated in achieving its turnover, this is caused by the fried onion indystry which ignores Marketing Stategy in its sales. In accordance with previous studies, one of the consequences that will arise when ignoring marketing management and its various strategies is the inability to predict revenue generation at any time and experiencing ups and downs in income that cannot be controlled by business actors. In line with that, the sales volume will experience significant fluctuations. Therefore, this research specifically aims to determine the right marketing strategy for products from the fried onion industry in the Pantura Brebes so that the goals of the industry can run effectively and efficiently and provide strategic recommendations to the marketing division of the fried onion industry. To achieve the goal, the researcher used the K-Means Cluster method eith the help of SPSS software version 25 and produced 3 customers clusters, namely Cluster 1 which contains 184 customers called Cluster Followers, where members in this cluster are customers who follow the development of fried onion products through social media. Cluster 2 with 5 customers are customers who are not users of social media, and Cluster 3 is called not follower which consists of 109 customers where this cluster contains customers who use soocial media but do not follow the development of fried onion products on social media. URI: http://192.168.252.215:8080/xmlui/handle/123456789/1215 Files in this item: 1
61201180024-MANDASARI.pdf (5.265Mb) -
Annisa, Nur (September 15, 2022)[more][less]
Abstract: The purpose of this study is to measure the level of influence of the work environment and work motivation on the performance of employees of the Banjarharjo mas health center. The method carried out in this study uses quantitative methods, where the data will be measured using a likert scale. The data collection in this study used primary data in the form of questionnaires distributed to 86 employees of the Center for Public Health. From the results of the questionnaire collection, the data will be processed using the help of a statistical application, namely SPSS version 22, with descriptive analysis, hypothesis testing and classical assumption testing. The results of the study obtained from the data showed that the variables of the work environment and work motivation simultaneously affected employee performance by proving the results of the F test of 9.422 with a probability of 0.000 smaller than 0.05. Meanwhile, in the T test, the work environment variable affects employee performance with a calculated t value result of 4,210 > t table 1,988 and the work motivation variable affects employee performance with a calculated t value result of 4,633 > t table 1,988. URI: http://192.168.252.215:8080/xmlui/handle/123456789/1213 Files in this item: 1
61201180018-NUR ANNISA.pdf (4.899Mb) -
Alamsyah, M. Viter (September 15, 2022)[more][less]
Abstract: This study has the main objective, namely to determine the effect of the community satisfaction index on the quality of public services in the KB-KKK DP3KB field in Brebes. Methods of collecting data by observing, interviewing and distributing closed questionnaires to 150 respondents. The population used in this study is people who use family planning, especially mothers in Gandasuli Village, Brebes District, Brebes Regency. The method of data analysis is using a simple analysis regression test using the SPSS 22 tool. The results of the simple analysis regression test show that the t test (partial) of the variable has a positive effect with a value of 0.000 < 0.005 and t count > t table is worth 3.261 > 1.975. Then in the R2 test that the influence of the independent variable (Community Satisfaction Index) on the dependent variable (Service Quality) is 44.5%, the rest is influenced by other variables outside of this study. URI: http://192.168.252.215:8080/xmlui/handle/123456789/1207 Files in this item: 1
61201180016-M VETER ALAMSYAH.pdf (1.717Mb) -
Muzaki, Moh Farkhan (September 15, 2022)[more][less]
Abstract: This study aims to determine: the influence of service quality, price and promotion partially and simultaneously on customer satisfaction. This type of research is quantitative. The population of this study was consumers with sampling techniques in this study using propotional random sampling using the Slovin formula. Data collection was carried out by distributing questionnaires to 100 respondents who were consumers of Free Time Coffe by means of share the questionnaire online using google form. The analytical methods used in this study consist of validity and reliability tests, classical assumption tests, multiple linear regression tests, and hypothesis tests. The results of the study stated that; 1) partially, the service quality variable has a calculated value of < ttabel where 4.024 > 1.977 with a significance level of 0.00 < 0.05 that the quality of service affects consumer satisfaction; 2) partially, the price variable has a calculated value of > ttabel where 0.148 < 1.977 with a significance level of 0.883 > 0.05 that the price does not have a positively significant effect on consumer satisfaction; 3) partially, the promotion variable has a calculated value of > ttabel where 4,786 > 1,977 with a significance level of 0.000 < 0.05 that promotion has a significant positive effect on consumer satisfaction; 4) simultaneously the variables of service quality, price and promotion to consumer satisfaction show the result that the Fhitung value of the Ftabel > is 33.201 > 3.97), with a significant level of 0.000 < 0.05, then the variables of service quality, price, and promotion together (simultaneously) positive influence on consumer satisfaction. It is better to reduce prices so that they are not too far compared to other competitors, in order to reduce the burden of consumer spending and increase consumer satisfaction. URI: http://192.168.252.215:8080/xmlui/handle/123456789/1206 Files in this item: 1
61201180014-MOH FARKHAN MUZAKI.pdf (1.271Mb) -
Faoziyah, Fatikhatun (September 15, 2022)[more][less]
Abstract: This study aims to examine and analyze the influence of price and tourist attraction in the Pandansari Mangrove tourism object, Brebes Regency. This study uses primary data by using quenchers. This sample is used as many as 100 respondents. The method using SPSS 22 with the hypothesis test used is the t test. The results of the study stated that the variable, price had a positive and significant effect on visiting interest. With a t value of 3.065 > t table 0.1660 with a significant value of 0.003 <0.05 and tourist attraction has a positive and significant effect on visiting interest. With t count tourist attraction of 5.196 > t table 0.1660 with a significan t value of 0.000 <0.05. URI: http://192.168.252.215:8080/xmlui/handle/123456789/1204 Files in this item: 1
61201180012-FATIKHATUN FAUZIYAH.pdf (3.378Mb) -
Hamzah, Fadli Ahmad (September 15, 2022)[more][less]
Abstract: influence between internal factors, external factors and emotional factors on the interest in youth entrepreneurship in Salem District. This type of research is quantitative research using associative research methods. The sampling technique in this study used propotional random sampling using the Slovin formula. Data collection was carried out by distributing questionnaires to 100 respondents who were youths of Salem District. The analytical methods used in this study consist of validity and reliability tests, classical assumption tests, multiple linear regression tests, and hypothesis tests. The results of the analysis showed that there was a positive and significant influence between internal factors, external factors and emotional factors on the interest in youth entrepreneurship in Salem District partially. This can be known from the calculated value of the > ttabel. In the internal factor variable, the value is 2.024 > 1.660, the external factor variable is 2.754 > 1.660 and the emotional factor variable is 3.764 > 1.660. In addition, the results of the analysis also showed that there was a positive and significant influence of internal factors, external factors and emotional factors on the interest in youth entrepreneurship simultaneously. This can be seen from the > calculation value of Ftabel, which is 17,940 > 2,699. The results show that the factor internal, external factors and emotional factors can be factors that influence the interest in entrepreneurship. Thus, internal factors, external factors and emotional factors should be maintained and further improved and paid more attention to the government by means of seminars and improving practice entrepreneurship to provide youth entrepreneurship experience in Salem district. URI: http://192.168.252.215:8080/xmlui/handle/123456789/1203 Files in this item: 1
61201180011-FADLI AHMAD HAMZAH.pdf (2.591Mb) -
Rizdiyanti, Eki (September 15, 2022)[more][less]
Abstract: This study aims to determine the effect of ticket prices, facilities and service quality on customer satisfaction. The method used in data collection is by observing and distributing questionnaires directly or online to visitors to the Pandansari Mangrove Forest Tourism Village, Brebes. The data will then be processed using statistical data analysis applications or processed with SPSS 22. The results of this study state that the ticket price, facilities and service quality variables have a significant effect on the customer satisfaction variable, this can be seen from the results of the F test, which is 15,548 with a probability value of 0.000 <0.05. In the t-test, the ticket price variable has a significant effect on customer satisfaction, which is equal to tcount 2,690 > ttable 1.660. Facility variable also has a significant effect on customer satisfaction, namely tcount 3,546 > ttable 1,660. And the service quality variable has a significant effect on customer satisfaction at tcount 3.363 > ttable 1.660. URI: http://192.168.252.215:8080/xmlui/handle/123456789/1202 Files in this item: 1
61201180010-EKI RIZDIYANTI.pdf (3.914Mb)