• PENGARUH HARGA, KUALITAS PRODUK DAN WORD OF MOUTH (WOM) ATAU TESTIMONI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA RUMAH PRODUKSI TIA SPREI (Studi Kasus Tia Sprei UMKM Remojong Adab Brebes)

  Solekhah, Rizqika (October 25, 2023)

  [more]

  [less]

  Abstract:

  Purchasing decisions are the most important thing for the progress of the company, because the higher the consumer interest, the higher the profit obtained by the company. Purchasing decisions will arise if consumer needs and consumer desires are met optimally in terms of price, product quality, and word of mouth (WOM) or consumer testimonials. Vice versa if the prices, product quality and WOM or consumer testimonials are not optimal, consumers will not respond well and will not even arise the desire to buy. This study was conducted to examine the effect of price, product quality, word of mouth (WOM) or consumer testimonials on purchasing decisions. The population in this study was the general public of Brebes Regency using Slovin formula obtained a total sample of 75 respondents. In this study, the technique used in data collection is the Probability sampling technique with sampling using simple random sampling techniques. This type of research is descriptive quantitative. The analysis methods used are descriptive statistics, validity tests, reality tests, classical assumption tests consisting of normality tests, multicolonicity tests, heteroscedasticity tests, and hypothesis tests consisting of T tests, F tests, voefficient of determination tests (R2 ), and multiple linear regression analysis. Based on the results of partial research, it can be concluded that: 1). Price has a positive and significant effect with the value of t calculated > t table, which is 2.067 > 0.227 and the value of sig. < 0.05 which is 0.042 < 0.05. 2). Product Quality has a positive and significant effect with the t-value of the table t-count > of the table, which is 4.354 > 0.227 and the sig value. < 0.05 which is 0.00 < 0.05. 3). Word of Mouth (WOM) has a positive and significant effect with the t-value of the table t-count > which is 2.238 > 0.227 and the value of sig. 0.028 < 0.05. The results of the study simultaneously with the F test stated that the variables price, product causality, and word of mouth (WOM) had a positive and significant effect with the value of f calculated > f table which is 7.158 > 2.50 and the value of sig. < 0.05 which is 0.00.

  URI:

  http://192.168.252.215:8080/xmlui/handle/123456789/582

  Files in this item: 1

  61201190064-RIZQIKA SOLEKHAH-MANAJEMEN.pdf   (4.710Mb)
• PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN (Studi Kasus pada Cam Cafe Brebes)

  Riyanto, Ahmad Dani (October 25, 2023)

  [more]

  [less]

  Abstract:

  This study aims to determine the effect of product quality and price on customer satisfaction Cam Cafe Brebes either partially or simultaneously. This research is quantitative research. The population in this research is all Cam Café Brebes consumers. The sampling technique used accidental sampling technique with a total sample of 218 people. Data collection techniques use questionnaires and documentation. The data analysis techniques used are descriptive analysis and multiple linear regression. The results showed that: (1) there was a positive and significant effect of product quality on consumer satisfaction in Cam Café Brebes, as evidenced by the t-value of 4,470 and a significance value of 0.000 (2) there was a positive and significant effect of price on customer satisfaction in Cam Café Brebes, the calculated t value is 7.263 and the significance value is 0.000; (3) there is a positive and significant effect of product quality and price variables on consumer satisfaction at Cam Café Brebes, as evidenced by the calculated F value of 44,553 and a significance value of 0.000. Consumer satisfaction is influenced by product quality and price by 55%, while the remaining 45% is influenced by other variables not examined in this study.

  URI:

  http://192.168.252.215:8080/xmlui/handle/123456789/571

  Files in this item: 1

  61201190062_Ahmad Dani Riyanto_Manajemen.pdf   (1.377Mb)
• ANALISIS MOTIVASI KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN (Study Kasus di Coffee Shop di Kersana)

  Imani, Rinaldi Dwi (October 25, 2023)

  [more]

  [less]

  Abstract:

  This study has the main objective of knowing the analysis of work motivation and compensation on employee performance at coffee shops in the Kersana area. Methods of data collection by observation, interviews and distributing closed questionnaires to 42 respondents. The population used in this study were coffee shop employees in the Kersana area. The data analysis method uses multiple regression analysis using the SPSS 22 tool. The results of the multiple analysis regression test show that the t (partial) test of work motivation variable at the Kersana coffee shop has no significant effect on employee performance as indicated by the value of tcount > ttable, namely 1.371 > 2.022 with a significance of 0.178 and the compensation variable has a significant effect on employee performance as indicated by the value of tcount > ttable which is 2.395 > 2.022 with a significance of 0.022 simultaneously the variables of work motivation and compensation have a significant and positive effect on employee performance as indicated by the value of Fcount > Ftable which is 8.924 > 3.238 and a significance value of 0.001. Then on the R2 test that the influence of work motivation variables (X1), compensation (X2) and employee performance (Y) simultaneously or jointly affect employee performance variables (Y) of 31.4%. While the remaining 68.6% is explained or influenced by other variables/factors not included in this study.

  URI:

  http://192.168.252.215:8080/xmlui/handle/123456789/570

  Files in this item: 1

  61201190060_RINALDI DWI IMANI_SKRIPSI.pdf   (6.323Mb)
• PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN (Studi Kasus Resto Seafood Setti Hj. Etti)

  Febiyanti, Melia (October 25, 2023)

  [more]

  [less]

  Abstract:

  The determinants of customer satisfaction include product quality, service quality and price. Product quality is the ability of a product to carry out its functions, this ability includes durability, reliability, accuracy, ease of operation and repair and is obtained by the product as a whole to produce products that have good quality. Services are said to be of quality or satisfactory if these services can meet the needs and expectations of consumers. Service quality is the level of excellence expected and control over that level of excellence to meet customer expectations. Price is the amount of money charged for a product or service with the sum of all the values exchanged by consumers or the benefits of having by using the product or service. The purpose of this study was to determine the effect of product quality, service quality and price on customer satisfaction at Resto Seafood Setti Hj. Etti. This study uses a quantitative approach and uses primary data by distributing questionnaires to consumers of Resto Seafood Setti Hj. Etti. The research results obtained multiple linear regression equation Y = 1.657 + 0.446 (X1) + 0.392 (X2) + 0.245 X3 + e. From the results of the t test proves that partially the product quality variable has a significant effect on customer satisfaction with t-count > t-table that is (3.971 > 1.966), service quality has a significant effect on customer satisfaction with t-count > t-table (3.628 > 1.966), and price has a significant effect on customer satisfaction with t-count > t-table (2.359 > 1,986). Then the results of the F test prove that product quality, service quality, and price simultaneously have a significant effect on customer satisfaction at Resto Seafood Setti Hj. Etti with the F-count value greater than F-table, namely (87.105 > 3.128) with a significance value of 0.000 <005. Based on the results of this analysis, it can be concluded that product quality, service quality and price have a significant influence both partially and simultaneously on customer satisfaction at Resto Seafood Setti Hj. Etti. From the results of the determination test the R Square value is 0.731, this implies that the variables X1, X2, X3 have a simultaneous influence on the Y variable of 73.1% and 26.9% are influenced by other factors.

  URI:

  http://192.168.252.215:8080/xmlui/handle/123456789/567

  Files in this item: 1

  61201190059-MELIA FEBIYANTI-MANAJEMEN.pdf   (1.547Mb)
• PENGARUH PEMBERIAN REWARD DAN PUNISHMENT TERHADAP MOTIVASI KERJA KARYAWAN PADA TOSERBA MAYGA SITANGGAL

  Rakhmawati, Anis (October 25, 2023)

  [more]

  [less]

  Abstract:

  The purpose of this study was to determine the effect of reward and punishment on employee motivation at the Mayga Sidinding Department Store. This type of data collection uses a quantitative approach in the form of a survey and gives questionnaires directly to respondents. The population used is all employees who work at the Mayga Department Store, and sampling with the saturation technique is 48 people. Data is processed through the application of Statistical Product and Service (SPSS) version 26 with multiple linear regression analysis techniques. The test results state that individually or partially rewards have a significant effect on employee motivation with a p value of 0.012 <0.05 and a tcount of 2.627 > a ttable of 1.679. Punishment independently or partially has a significant effect on employee motivation, by looking at the probability value 0.000 <0.05 and tcount 3.916> ttable 1.679. This means that punishment has more influence on employee motivation. The result of the next test is that reward and punishment simultaneously affect the work motivation of employees at the Mayga Si Date Department Store.

  URI:

  http://192.168.252.215:8080/xmlui/handle/123456789/566

  Files in this item: 1

  61201190057_ANIS RAKHMAWATI_MANAJEMEN.pdf   (4.413Mb)
• PENGARUH EFIKASI DIRI DAN LITERASI KEUANGAN TERHADAP INTENSI BERWIRAUSAHA PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHADI SETIABUDI

  Sudimantoro, Angga Saddam (October 25, 2023)

  [more]

  [less]

  Abstract:

  This study aims to determine the effect of self-efficacy on entrepreneurial intentions in students, the influence of financial literacy on entrepreneurial intentions in students and the influence of self-efficacy and financial literacy together on entrepreneurial intentions in students. This research uses a quantitative descriptive approach and the type of research is a case study supported by a survey. The method used in this study is the correlational research method, which is research that aims to determine whether there is an association between two or more variables, and how far the correlation exists between the variables studied. The population in this study is all students of the Faculty of Economics and Business, Muhadi Setiabudi University, Academic Year 2022/2023. The sampling technique in this study used the Slovin formula with a margin of error of 10% of 78 respondents. The data used is primary data in the form of questionnaire instruments. Data analysis techniques with multiple regression analysis. The results of the study obtained a significance value (Sig) of self-efficacy variables of 0.000 and financial literacy of 0.000 < a value of Sig. 0.05, which means that there is an influence of self-efficacy on student entrepreneurial intentions and the influence of financial literacy on student entrepreneurial intentions. The F value of the table is 62,943 > from F count 2.73, so self-efficacy and financial literacy simultaneously have a significant influence on students' entrepreneurial intentions. The ability of self-efficacy and financial literacy variables in this study influenced student entrepreneurial intentions by 61.70%, while the remaining 38.30% was explained by other variables.

  URI:

  http://192.168.252.215:8080/xmlui/handle/123456789/562

  Files in this item: 1

  61201190056-ANG ... RO-MANAJEMEN (SKRIPSI).pdf   (4.266Mb)
• ANALISIS HARGA, KUALITAS PRODUK DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada D’Top Chicken & Burger Cabang Ketanggungan)

  Barkah, Dwi Ariyanti (October 25, 2023)

  [more]

  [less]

  Abstract:

  D'Top Chicken & Burger is a franchise business engaged in fast food or fast food that sells processed food products made from fried chicken meat and can be combined with other menus. This study aims to determine and analyze how much influence price, product quality and location have on purchasing decisions at D'Top Chicken & Burger Ketanggungan Branch. This study was conducted to find out what factors influence purchasing decisions made by consumers at D'Top Chicken & Burger Ketanggungan Branch. The approach used in this study is a quantitative approach. Data collection method by making observations, interviews, distributing questionnaires/questionnaires, documentation and literature studies. The sampling technique in this study is by Nonprobability sampling, with the sampling method used, namely Insidental sampling. With the number of samples used as many as 100 respondents. The statistical analysis methods in this study include validity tests, reliability tests, classical assumption tests, f tests, t tests, coefficients of determination (R2 ), and multiple linear regression analysis with the help of SPSS version 25. The results in this study show: (1) price has a positive and significant effect on purchasing decisions, (2) product quality has a positive and significant effect on purchasing decisions (3) location does not have a positive and insignificant effect on purchasing decisions. (4) Simultaneously (together) the variables of price, product quality and location influence the purchase decision. One of the variables in this study is that location has no influence and is not significant on purchasing decisions, so it is recommended to D'Top Chicken & Burger Ketanggungan Branch business owners to pay attention to their place of business, for example such as expanding land for parking vehicles for consumers and can add a place to eat on the spot for consumers to create a sense of comfort.

  URI:

  http://192.168.252.215:8080/xmlui/handle/123456789/561

  Files in this item: 1

  61201190055_DWI ARIYANTI BARKAH_MANAJEMEN.pdf   (2.747Mb)
• PENGARUH MOTIVASI DAN MANAJEMEN LINGKUNGAN TERHADAP MINAT GENERASI MUDA DALAM BERTANI DI DESA KRASAK KECAMATAN BREBES

  Saputra, Tedy (October 25, 2023)

  [more]

  [less]

  Abstract:

  Regeneration of agricultural in Indonesia is currently in a stagnant position and can even be said to have decreased. Conditions like this should not have happened to see Indonesia being dubbed an agricultural country. Regeneration of agricultural or the lack of young farmers also occurred in Krasak Village, Brebes District. Seeing Krasak Village is one of the villages in the Brebes area which is famous for its shallot farming products. The Young Generation of Agriculture as an important asset that needs to be prioritized in efforts to formulate development programs for the agricultural sector. In general, this study aims to describe the motivation, environmental management and interest of rural youth to continue agricultural activities so as to create farmer regeneration for sustainable agricultural development in Krasak Village, Brebes District, by analyzing the process of applying motivation and good environmental management personally to the interest in farming generations. young people, to continue agricultural activities so as to create farmer regeneration for sustainable agricultural development in Krasak Village, Brebes District. The variables of this research are motivation, environmental management and farming interest. The population in this study were youth (age category 15-34 years) in Krasak Village, Brebes District, Brebes Regency, totaling 2,105 people. Furthermore, the slovin formula was used with a margin of error of 10% to obtain a sample of 95 respondents. The analysis used is descriptive analysis, SPSS version 25. With the results of the research motivation partially has a significant and positive effect on the interest in farming of the younger generation in Krasak Village, Brebes District. It is known that the significance value for the effect of X1 on Y is 0.015 < 0.05 and the t count is 2.468 > t table 1.986. Good environmental management partially has a significant and positive effect on the interest in farming of the younger generation in Krasak Village, Brebes District. It is known that the significance value for the effect of X2 on Y is 0.000 < 0.05 and the t count is 4.300 > t table 1.986. Simultaneously, motivation and environmental management have a significant and positive effect on the interest in farming. It is known that the significance value for the effect of motivation and environmental management simultaneously on farming interest is 0.000 < 0.05 and the calculated F value is 54.997 > F table 3.095. If seen from the value of the coefficient of determination, that the value of R Square is 0.535, this means that the variables of motivation (X1), environmental management (X2) and interest (Y) simultaneously or jointly affect the interest variable (Y) of 53.5% . While the remaining 46.5% is explained or influenced by other variables/factors not included in this study.

  URI:

  http://192.168.252.215:8080/xmlui/handle/123456789/560

  Files in this item: 1

  61201190054-TEDY SAPUTRA-MANAJEMEN.pdf   (3.684Mb)
• PENGARUH INFLASI, 7 DAY RATE REPO, DAN HARGA EMAS DUNIA TERHADAP INDEKS HARGA SAHAM GABUNGAN PADA BURSA EFEK INDONESIA (PERIODE 2019 – 2022)

  Candra, Adik (October 25, 2023)

  [more]

  [less]

  Abstract:

  The era of globalization encourages the world to participate in entering all the rapid developments in technology and information, as well as the economy. Globalization also affects good or bad impacts on the economic activities of a country. In a country's economy one of the factors that influence it is investment. In 2020 covid then spread to a number of countries in Asia, America, Europe, Australia and Africa, and one of them is Indonesia. JCI is one of the economic factors that affect investment in a country. Every potential investor needs JCI information. The aim of this research was to test how influential the Inflation, BI7DRR, and World Gold Prices had on the Composite Stock Price Index. The type of research used is explanatory research using a quantitative approach. The population in this study uses monthly data on the JCI, Inflation, BI7DRR, and World Gold Prices for the period 2019 – 2022. Using the entire population as a sample. The test in this study uses Multiple Linear Regression analysis with the acquisition of simultaneous test results having a value of 0.000 <0.05 and the partial test only for the BI7DRR variable which has an influence on the Jakarta Composite Index.

  URI:

  http://192.168.252.215:8080/xmlui/handle/123456789/558

  Files in this item: 1

  61201190053_ADIK CANDRA_Manajemen.pdf   (1.328Mb)
• ANALISIS KUALITAS LAYANAN DAN KEPERCAYAAN DALAM MENINGKATKAN KEPUASAN PELANGGAN PADA SPBU 44.522.23 JANEGARA, KECAMATAN JATIBARANG, KABUPATEN BREBES

  Reza, Arie Nastio (October 25, 2023)

  [more]

  [less]

  Abstract:

  This study aims to determine the effect of the effect of service quality on customer satisfaction, the influence of trust on customer satisfaction, the influence of service quality and trust together on customer satisfaction at gas stations 44.522.23, Janegara, Jatibarang, Brebes. This research uses a quantitative descriptive approach and the type of research is a case study supported by a survey. The method used in this study is the correlational research method, which is research that aims to determine whether there is an association between two or more variables, and how far the correlation exists between the variables studied. The population in this study is all customer satisfaction at gas stations 44,522,23, Janegara, Jatibarang, Brebes. The sampling technique with nonprobability sampling by means of purposive sampling was determined as many as 99 respondents. The data used is primary data in the form of questionnaire instruments. Data analysis techniques with multiple regression analysis. The results of the study obtained a significance value (Sig) of service quality variables of 0.000 and trust of 0.000 < a value of Sig. 0.05, which means that there is an influence of service quality on customer satisfaction and the influence of trust on customer satisfaction. The F value of the table is 82.817 > from F count 2.66, then service quality and trust simultaneously have a significant influence on customer satisfaction. The ability of service quality and trust variables in this study affected customer satisfaction at gas stations 44,522,23, Janegara, Jatibarang, Brebes by 71.70%, while the remaining 28.30% was explained by other variables.

  URI:

  http://192.168.252.215:8080/xmlui/handle/123456789/550

  Files in this item: 1

  61201190050_ARIE NASTIO REZA_MANAJEMEN.pdf   (3.859Mb)
• PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Konsumen Kita Bersama Swalayan Bulakamba)

  Febriani, Ela (October 25, 2023)

  [more]

  [less]

  Abstract:

  This research aims to analyze the influence of service quality and promotion on purchasing decisions in the consumer case study of Kita Bersama Swalayan Bulakamba. The type of this research is quantitative descriptive. In this study, researchers obtained 100 samples calculated from a population of 2,451 using the slovin formula at an error rate of 10%. The method used in this study uses Multiple Linear Regression Analysis. The data collection technique is by distributing questionnaires to respondents using Google from. The results of this study indicate from the t test which states that the service quality variable influences purchasing decisions with a calculated t value of service quality of 6.344 > t table 0.1660 with a significant value of 0.000 <0.05 and promotion has a positive and significant effect on purchasing decisions with promotion t-count 14.655 > t-table 0.1660 with a significant value of 0.000 <0.05

  URI:

  http://192.168.252.215:8080/xmlui/handle/123456789/547

  Files in this item: 1

  61201190049_ELA FEBRIANI_MANAJEMEN.pdf   (3.358Mb)
• PENGARUH RELATIONSHIP MARKETING DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN KONSUMEN (Studi Kasus Katering Zahdan Kamal Sentosa)

  Musyafi’ah, Ainul (October 25, 2023)

  [more]

  [less]

  Abstract:

  This study aims to find out how the influence of relationship marketing and product quality on loyalty through customer satisfaction at Zahdan Kamal Sentosa Catering. This research uses quantitative descriptive research using Structural Equating Modelling (SEM) analysis AMOS 22. The population used in this research is catering customers with a total of 143 respondent. The result showed that relationship marketing had a positive effect on customer loyalty and customer satisfaction with a CR value of 2.958 and 2.279 respectively (CR ≥1.96) and probability value 0f 0.003 and 0.023 (p ≤ 0.05). The product quality variable has an effect on customer satisfaction with a CR value of 2.867 (CR ≥1.96) and a probability value 0f 0.004 (p ≤ 0.05) but product quality has no effect on customer loyalty because the CR value is 1.239 (CR ≤ 1.96) and the probability is 0.215 (p ≥ 0.05). The customer satisfaction variable has a positive effect on customer loyalty with a CR value of 2.294 (CR ≥1.96) and a probability value of 0.022 (p ≤ 0.05).

  URI:

  http://192.168.252.215:8080/xmlui/handle/123456789/544

  Files in this item: 1

  61201190047_Ainul Musyafi'ah_Manajemen.pdf   (3.891Mb)
• PENGARUH KUALITAS SUMBER DAYA MANUSIA DAN PENDAMPINGAN USAHA TERHADAP PRODUKTIVITAS KARYAWAN PADA SAMBEL GAMI COBEK BAKAR DI KOTA CIREBON

  Nurulliyanah (October 25, 2023)

  [more]

  [less]

  Abstract:

  Human resources are an important component in a business. Business assistance is provided to increase employee productivity. It is intended that the business being run can develop properly through the quality of human resources and the productivity of existing employees. This study aims to determine the effect of the quality of human resources and business assistance on employee productivity. The formulation of the research problem is; 1) Is there any influence of the quality of human resources on employee productivity?; 2) Is there any effect of business assistance on employee productivity; and 3) Is there any effect of business on employee productivity? This research was conducted at the Sambel Gami Cobek Bakar Restaurant. This research uses qualitative and quantitative methods. The qualitative method is carried out through data collection techniques in the form of interviews and documentation. The quantitative method was carried out through questionnaires which were distributed to 30 employees as respondents via the Google form. Data presentation techniques use descriptive techniques. The results showed that there was a significant positive effect of the variable Quality of Human Resources on Employee Productivity partially. Business assistance has a significant positive effect on employee productivity partially. The quality of resources and business assistance has a significant positive effect on employee productivity simultaneously. The quality of resources that affect employee productivity is the factor of education level, ability, and work enthusiasm. The business assistance provided is in the form of training and consultation by the owner and head of employees.

  URI:

  http://192.168.252.215:8080/xmlui/handle/123456789/542

  Files in this item: 1

  61201190042 - NURULLIYANAH-MANAJEMEN.pdf   (2.364Mb)
• PENGARUH STRES KERJA DAN GAYA KEPEMIMPINAN TERHADAP KINERJA KARYAWAN MELALUI MOTIVASI SEBAGAI VARIABEL INTERVENING (Studi Kasus Swalayan Sari Mulya Pusat Limbangan, Brebes)

  Tenaya (October 25, 2023)

  [more]

  [less]

  Abstract:

  Sari Mulya Supermarket is one of the supermarkets that provides various kinds of basic household needs and a place to shop that can shop wholesale and retail. This study aims to identify and analyze work stress that influences employee performance at Sarimulya Limbangan, to know and analyze leadership style that influences employee performance at Sarimulya Limbangan, to know and analyze work stress and leadership style to influence motivation, to know and analyze work stress. and Leadership Style influences Employee Performance through Motivation as an intervening variable. This type of research uses quantitative. The population of this study with a sample of 60 employees as respondents. Data collection techniques by distributing questionnaires to respondents online using the Google form. The results of this study are that work stress has no partial and negative effect on employee performance. This is supported by the calculated t value for Job Stress (X1) on Employee Performance (Y), the calculated t value is -1.676 < t table 1.673 and the t test sig value for Job Stress (X1) on Employee Performance (Y) is 0.099 > 0, 05. Leadership style partially and positively influences employee performance. This is supported by the calculated t value for Leadership Style (X2) on Employee Performance (Y), the calculated t value is 5.081 > t table 1.673 and the t test sig value for Leadership Style (X2) on Employee Performance (Y) is 0.000 < 0.05 . Simultaneously Work Stress (X1) and Leadership Style (X2) are significant and positive on Motivation (Z). It is known that the significant value of Work Stress (X1) and Leadership Style (X2) simultaneously on Motivation (Z) is 0.000 < 0.05 and the calculated F value is 13.733 > F table 4.010. Simultaneously Work Stress (X1) and Leadership Style (X2) have a significant and positive effect on Employee Performance through Motivation (Z). It is known that the significant value of Job Stress (X1) and Leadership Style (X2) simultaneously on Employee Performance (Y) through Motivation (Z) is 0.000 < 0.05 and the calculated F value is 23.375 > F table 4.010.

  URI:

  http://192.168.252.215:8080/xmlui/handle/123456789/538

  Files in this item: 1

  61201190041_TENAYA_MANAJEMEN.pdf   (2.476Mb)
• PENGARUH KUALITAS PELAYANAN, KEPERCAYAAN, DAN RELIGIUSITAS TERHADAP LOYALITAS NASABAH (STUDI KASUS DI KOPERASI TAMA)

  Fathullah, Fiki (October 25, 2023)

  [more]

  [less]

  Abstract:

  This research aims to analyze and determine the influence of service quality, trust and service quality on loyalty and religiosity in the Tama cooperative. The location of this research is at the Tama Cooperative which is located on Jl. IN Panjaitan, Kalibuntu, District. Pabedilan, Cirebon Regency, West Java. This research uses qualitative methods because the data presented is related to description or analysis. The data is then processed into analysis to test hypotheses that reveal the relationship between the variables used. The data source used in this research is primary data. The sampling technique uses the Slovin formula with a population of 359, with a sample size of 179. The research results show (1) Service Quality: t-value of 2,432 with a p-value (Sig.) of 0.016, (2) Trust: t-value of 6,265 with p-value (Sig.) is 0.000. (3) Religiosity: The t value is 5.811 with a p-value (Sig.) of 0.000. All p-values for these predictor variables are smaller than the specified significance level (usually 0.05). Therefore, it can be concluded that each predictor variable "Service Quality," "Trust," and "Religiosity" individually has a significant influence on the dependent variable "Loyalty."

  URI:

  http://192.168.252.215:8080/xmlui/handle/123456789/535

  Files in this item: 1

  61201190036_FIKI FATHULLAH_MANAJEMEN.pdf   (2.034Mb)
• PENGARUH LITERASI KEUANGAN, INKLUSI KEUANGAN DAN FINANCIAL TECHNOLOGY TERHADAP KINERJA UMKM DI BREBES (STUDI KASUS PELAKU PAGUYUBAN UMKM REMOJONG BREBES)

  Novita, Diana (October 25, 2023)

  [more]

  [less]

  Abstract:

  The research was conducted at the Remojong Brebes UMKM Association, Wanasari District, Brebes Regency. This study aims to determine the effect of financial literacy, financial inclusion and financial technology on the performance of SMEs. This research is a type of quantitative research. The data collection method used in this study was by means of interviews with the chairman of the Remojong Brebes SMEs association and distribution of questionnaires. The sample of this study were 86 SMEs actors, using non-probability sampling using purposive sampling technique. Data analysis in this study was multiple linear regression analysis with the help of SPSS version 25. The data obtained were in the form of primary data, for secondary data obtained from other media sources such as books and journals related to the focus of this research. The results of the study show that financial literacy has no significant effect on SMEs performance, financial inclusion has a significant effect on SMEs performance and financial technology has a significant effect on SMEs performance. Then for the simultaneous test result show that the variables financial literacy, financial inclusion and financial technology affect the performance MSMEs.

  URI:

  http://192.168.252.215:8080/xmlui/handle/123456789/533

  Files in this item: 1

  61201190032-DIANA NOVITA-MANAJEMEN.pdf   (2.766Mb)
• PENGARUH KUALITAS PELAYANAN DAN PERAN PENDAMPING TERHADAP KEPUASAN MASYARAKAT PENERIMA MANFAAT BANTUAN PROGRAM KELURGA HARAPAN (PKH) (Studi Kasus di Desa Sidamulya)

  Adilah, Wiwi (October 25, 2023)

  [more]

  [less]

  Abstract:

  Quality of service and the role of companion is one of the factors that influence community satisfaction. The purpose of this study was to determine the partial and simultaneous effect of service quality and the role of chaperones on satisfaction with the delivery of PKH assistance in Sidamulya village. For research sampling, researchers used the Slovin technique, so the sample used was 76 people. Data collection techniques using questionnaires and documentation. Test the validity of the instrument using Product Moment correlation and reliability testing using Cronbach's Alpha. The classic assumption test consists of the normality test, multicollinearity test and heteroscedasticity test. The hypothesis test consists of a partial test (t test), simultaneous test (F test) and multiple linear regression tests. The service quality variable (X1) has a significant and positive effect on community satisfaction (Y). This is indicated by the significant value of 0.000 <0.05 and the t-count value of 2,224 > the t-table value of 1,665. The Chaperone's Role variable has a positive and significant effect on the satisfaction of beneficiaries of PKH assistance. the results of the analysis are proven by a significant value of 0.003 <0.05 and a t-count value of 5,077 > a t-table value of 1,665. Variables Influence of Public Service Quality and Companion Role have a positive and significant effect on the satisfaction of beneficiaries of PKH assistance. 15.810 while the F table value is 3.97, it can be seen that the calculated F value > F table, with a significant level of 0.000 <0.05.

  URI:

  http://192.168.252.215:8080/xmlui/handle/123456789/530

  Files in this item: 1

  61201190029_Wiwi Adilah_Manajemen_Skripsi.pdf   (1.451Mb)
• PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pada Olshop Pelangi Store Grinting)

  Rokanah (October 25, 2023)

  [more]

  [less]

  Abstract:

  The development of the digital age as it is today is very modern. So that makes business people have to think more broadly. The rapid development of industry 4.0 in Indonesia is demonstrated by more and more online shops (olshops) appearing aggressively. Now many new olshops offer a wide range of products at lower prices, this can cause stiff competition to increase sales This research aims to determine the effect of service quality, product quality and price on customer loyalty. Merode in this study used quantitative research by observing and sharing questionnaires online to Olshop Pelangi Store customers through Facebook Pelangi Store and Whatsapp owner Rainbow Store. The results of this study state that the variables of service quality, product quality and price significantly affect the customer loyalty variable, this is seen from the F test result of 134,997 with a probability value of 0.000<0.05. In the t test on the service quality variable did not significantly affect customer loyalty because thitung less than the table which was 1.867>1,984. The product quality variable has a significant effect on customer loyalty because it is greater than the table of 3,119>1,984. And the price variable has a significant effect on customer loyalty because thitung is larger than the table which is 4.727>1,984.

  URI:

  http://192.168.252.215:8080/xmlui/handle/123456789/527

  Files in this item: 1

  61201190028_Rokanah_Manajemen.pdf   (2.863Mb)
• PENGARUH KUALITAS PELAYANAN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN NASABAH (Studi Kasus di Unit Pengelola Kegiatan Dana Amanah Pemberdayaan Masyarakat Kecamatan Tanjung)

  Puteri, Dindah Dwi (October 25, 2023)

  [more]

  [less]

  Abstract:

  This study aims to determine the effect of service quality on customer satisfaction at UPK DAPM Tanjung District, the influence of company image on customer satisfaction at UPK DAPM Tanjung District, and the influence of service quality and company image together on customer satisfaction at UPK DAPM Tanjung District. This research uses a quantitative descriptive approach and the type of research is a case study supported by a survey. The method used in this study is the correlational research method, which is research that aims to determine whether there is an association between two or more variables, and how far the correlation exists between the variables studied. The population in this study is all customers in UPK DAPM Tanjung District. The sampling technique in this study used the Slovin formula with a margin of error of 10% of 93 respondents. The data used is primary data in the form of questionnaire instruments. Data analysis techniques with multiple regression analysis. The results of the study show the influence of service quality on customer satisfaction, company image affects customer satisfaction. The F value of the table is 62,943 > from F count 2.73, so the quality of service and the company's image simultaneously have a significant influence on customer satisfaction. The ability of service quality variables and company image in this study affects customer satisfaction by 61.70%, while the remaining 38.30% is explained by other variables.

  URI:

  http://192.168.252.215:8080/xmlui/handle/123456789/523

  Files in this item: 1

  61201190022_Dindah Dwi Putri_Manajemen.pdf   (3.451Mb)
• PENGARUH STRATEGI PENANGANAN DAN PENGAWASAN PEMBIAYAAN BERMASALAH TERHADAP PENGEMBALIAN PEMBIAYAAN (Studi Kasus pada KSPPS BMT Mitra Husnul Aulia Sejahtera Ciledug)

  Yanasari, Neli (October 25, 2023)

  [more]

  [less]

  Abstract:

  This study aims to determine the effect of handling strategies on financing returns on financing returns at KSPPS BMT Mitra Husnul Aulia Sejahtera, Ciledug. This research uses a quantitative descriptive approach and the type of case study research is supported by a survey. The population of this study is all customers at KSPPS BMT Mitra Husnul Aulia Sejahtera Ciledug, Cirebon Regency totaling 2000 people. The sampling technique uses the Slovin formula with a margin of error of 10% obtained by 95 respondents. Data in the form of primary data in the form of questionnaire instruments. Data analysis techniques with multiple regression analysis. The results of the study obtained a handling strategy that had a positive and significant effect on the return of financing at KSPPS BMT MHAS; supervision of problematic financing has a positive and significant effect on the return of financing at KSPPS BMT MHAS; and strategies for handling and supervising problematic financing together affect customer financing returns at KSPPS BMT MHAS. The variable ability of financing handling and supervision strategies in this study affects customer financing returns by 62.90%, while the remaining 37.10% is explained by other variables.

  URI:

  http://192.168.252.215:8080/xmlui/handle/123456789/521

  Files in this item: 1

  61201190021_ Neli Yanasari_Manajemen pdf.pdf   (3.178Mb)

View more