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Abstract:
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The problem in this study is the rise and fall of the number of visitors during the COVID-19 pandemic and the large number of the tourism sector at this time has become an important aspect in the economic progress of a region and is the main choice in regional development. The development of an area can open up new tourist attractions for tourists so that it is necessary to apply the right marketing strategy to bring in tourists and make tourists who have visited have an interest in visiting again, including the image of the destination and tourist accessibility. This study aims to determine: the effect of destination image and tourist accessibility on the interest in revisiting the study at the Gibug sand dunes tourism object, Responding Village, Banjarharjo District, Brebes Regency. The research population refers to the average number of visitors on Sundays, amounting to 700 visitors, sampling using the Slovin formula with incidental techniques as many as 88 people. The data used primary data from the answers to the questionnaire. Hypothesis testing using SPSS 25. The results showed that the image of the destination partially had a significant effect on the interest in repeat visits, partially the accessibility of tourism had a significant effect on the interest in repeat visits, and the image of the destination and the accessibility of tourism simultaneously affected the interest in revisiting the number of F count of 681,935. |