PENGARUH E-COMMERCE, KUALITAS PRODUK, KUALITAS LAYANAN DAN PENETAPAN HARGA TERHADAP VOLUME PENJUALAN HIJAB PADA ALIFAH GRIYA MUSLIMAH

Abstract

E-commerce, Product Quality, Service Quality and Pricing are one of the factors that affect sales volume. The purpose of this study was to determine the partial and simultaneous effect on e-commerce, product quality, service quality and pricing on hijab sales volume at Alifah Griya Muslimah with a total of 2750 people. For the research sample, the researcher used the Slovin technique, then the money sample used was 97 people. Data collection techniques using observation, interviews and questionnaires or questionnaires. Test the validity of the instrument using Product Moment correlation and reliability test using Cronbach's Alpha. Classical assumption test consists of normality test, multicollinearity test and heteroscedasticity test. Hypothesis testing consists of partial test (t test), simultaneous test (F test) and multiple linear regression. The results showed that: (1) there was a positive and significant effect of e-commerce on sales volume with tcount 5.583 > ttable 1.660 at a significant level of 5%; (2) there is a positive and significant effect of product quality on sales volume with tcount 3,844 > ttable 1,660 at a significant level of 5%; (3) there is a positive and significant effect of service quality on sales volume with tcount 3,924 > ttable 1,660 at a significant level of 5%; (4) there is a positive and significant effect of pricing on sales volume with tcount 6,677 > ttable 1,660 at a significant level of 5%; (5) there is a positive and significant effect of e-commerce, product quality, service quality, and pricing on sales volume with Fcount 11.408 > Ftable 3.94 at a significant level of 5%;