|
Abstract:
|
The Mangrove tourism object of annexed barong ambulu located in Losari
District, Cirebon Regency on the direct border of West Java and Central Java has
potential that has not been managed optimally by pngelola (Pokdarwis), the public,
the private sector and the government. The increase and decrease in the number of
tourists, income from ticket prices and local original income are used as
benchmarks in the development of tourist attractions. The population in this study
is all people who have traveled to Mangrove tourism objects caplok barong. The
sample of this study was 100 people with random sampling technique. The data
used comes from primary and secondary data. This type of research uses
quantitative and qualitative mix research types. The results of this study occupy
quadrant IV so it is necessary to develop using a diversification strategy. The
average contribution of Mangrove Caplok Barong tourism objects to local original
income in 2018-2022 is 660,550. Mangrove Caplok Barong Ambulu Tourism
Object needs to maximize the existing strength factors so as not to experience
setbacks in tourism competition. The existing threat factors need to be minimized
by recognizing what is a threat and then the existing threats are processed in order
to become the strength and potential that can be owned by the Mangrove Caplok
Barong Ambulu Tourism Object. |