PENGARUH PERSEPSI PASIEN DAN CITRA PUSKESMAS TERHADAP MINAT KUNJUNGAN KE PUSKESMAS TANJUNG

Abstract

This study aims to determine the influence of patient perception and puskesmas image on the interest in visiting Tanjung health center. The method in this study used quantitative research whose data collection was by distributing questionnaires to patients visiting the Tanjung health center with sampling techniques using non-probability sampling techniques totaling 95 respondents. The data is then processed using statistical data analysis applications or processed with SPSS 25. The results of the study can be concluded as follows: Multiple regression results of patient perception and puskesmas image positively affect visit interest. The hypothesis test showed that the F test of patient perception and puskesmas image had a significant effect on visit interest. The results of the patient perception t test have a significant effect on the interest in visiting, and the image of the puskesmas has a significant effect on the interest in revisiting patients at the Tanjung health center. The result of the coefficient of determination of 0.612 means that the level of interest in visiting the Tanjung health center of 61.2% can be explained by perception and image. Companies must consider perceptions and aspirations to customers so as to increase interest in visits.