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Abstract:
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This research aims to analyze and determine the influence of service quality,
trust and service quality on loyalty and religiosity in the Tama cooperative. The
location of this research is at the Tama Cooperative which is located on Jl. IN
Panjaitan, Kalibuntu, District. Pabedilan, Cirebon Regency, West Java.
This research uses qualitative methods because the data presented is related
to description or analysis. The data is then processed into analysis to test
hypotheses that reveal the relationship between the variables used. The data
source used in this research is primary data. The sampling technique uses the
Slovin formula with a population of 359, with a sample size of 179. The research
results show (1) Service Quality: t-value of 2,432 with a p-value (Sig.) of 0.016,
(2) Trust: t-value of 6,265 with p-value (Sig.) is 0.000. (3) Religiosity: The t value
is 5.811 with a p-value (Sig.) of 0.000. All p-values for these predictor variables
are smaller than the specified significance level (usually 0.05). Therefore, it can
be concluded that each predictor variable "Service Quality," "Trust," and
"Religiosity" individually has a significant influence on the dependent variable
"Loyalty." |