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Abstract:
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This research aims to analyze the influence of service quality and
promotion on purchasing decisions in the consumer case study of Kita Bersama
Swalayan Bulakamba. The type of this research is quantitative descriptive. In this
study, researchers obtained 100 samples calculated from a population of 2,451
using the slovin formula at an error rate of 10%. The method used in this study
uses Multiple Linear Regression Analysis. The data collection technique is by
distributing questionnaires to respondents using Google from. The results of this
study indicate from the t test which states that the service quality variable
influences purchasing decisions with a calculated t value of service quality of
6.344 > t table 0.1660 with a significant value of 0.000 <0.05 and promotion has
a positive and significant effect on purchasing decisions with promotion t-count
14.655 > t-table 0.1660 with a significant value of 0.000 <0.05 |