Repository UMUS: Recent submissions
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Ni’mah, Saidatun (October 30, 2023)[more][less]
Abstract: This study aims: 1) to determine the effect of service quality on customer satisfaction at Ala Café Banjarharjo, 2) to determine the effect of price on customer satisfaction at Ala Café Banjarharjo, 3) to determine the effect of promotion through social media on customer satisfaction at Ala Café Banjarharjo, 4) to determine the effect of service quality, price and promotion through social media simultaneously on customer satisfaction at Ala Café Banjarharjo. The type of research used in this study is a quantitative approach, this study has a population of 564 by taking a sample of 85 respondents. Based on the analysis and discussion, it can be concluded that H1: Service quality has a positive and significant effect on customer satisfaction in Ala Café Banjarharjo with a t-count value of 2.066 > 1.663 and a significant value of 0.042 <0.05. H2: Price has a positive and significant effect on consumer satisfaction at Ala Café Banjarharjo with a t-count value of 2,051 > 1,663 and a significant value of 0.031 <0.05. H3: Promotion through social media has a positive and significant effect on consumer satisfaction at Ala Café Banjarharjo with a t-count of 5,270 > 1,663 and a sig. 0.000 < 0.05. H4: Quality of service, price and promotions through social media simultaneously have a positive and significant effect on customer satisfaction Ala Café Banjarharjo with F-count > F-table (20.626 > 2.713) and a significant value of 0.000 <0.05. URI: http://192.168.252.215:8080/xmlui/handle/123456789/596 Files in this item: 1
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Laela, Nurul (October 30, 2023)[more][less]
Abstract: This study aims to analyze the impact of marketing strategies through e-marketing and product variations on consumer purchasing decisions at Cahaya Rasa stores. E- marketing has become an important element in modern marketing strategies, whereas product variations have the potential to influence consumer preferences and purchasing decisions. Toko Cahaya Rasa was chosen as the research location due to its popularity in offering a wide array of food and beverage products. This research method involves a quantitative approach by collecting data through a survey of a sample of Cahaya Rasa store consumers. The collected data will be analyzed using statistical techniques such as regression analysis to identify the relationship between the independent variable (e-marketing strategy and product variation) and the dependent variable (consumer purchase decision). The population of this study is Consumers in Cahaya Rasa store with the number of respondents as many as 60. This research is expected to provide insight into the extent of the influence of marketing strategies through e- marketing and product variations on consumer purchasing decisions. The practical implications of this research could help Light Rasa store owners and businesses similar to better understand the factors influencing consumers' purchasing decisions and optimize their marketing strategies. The results of the analysis show that: 1.Marketing strategy has a significant influence on purchasing decisions.2.E-Marketing has a significant influence on purchasing decisions3. Product variety does not have a significant influence on purchasing decisions. The results of this study are. (1) there is an influence of marketing strategy on purchasing decisions, the results are obtained from a significance value of more than 0.05, a significance value of 0.290 (2) There is an influence of E-Marketing on purchasing decisions, The results were obtained tcalculate > ttable with a real level of 5% so that 4.379 > (3) there is no influence of product variation on purchasing decisions, the result is obtained from the significance valueless than 0.05 URI: http://192.168.252.215:8080/xmlui/handle/123456789/595 Files in this item: 1
61201190081_Nurul Laela_Manajemen.pdf (4.147Mb) -
Rukmanah (October 25, 2023)[more][less]
Abstract: This study aims to find out: the influence of development strategies and tourism potential partially and simultaneously on tourist attraction. This type of research is quantitative. The population of this study was visitors with sampling techniques in this study using propotional random sampling using the Slovin formula. Data collection was carried out by distributing questionnaires to 100 respondents by distributing questionnaires both directly and online using google forms. The analytical methods used in this study consist of validity and reliability tests, classical assumption tests, and hypothesis tests. The results of the study stated that; 1) partially, the development strategy variable has a calculated value < table where (7.138 > 1.661), with a significance level of 0.000 < 0.05 that the development strategy has a significant effect on tourist attractiveness; 2) partially, the tourism potential variable has a calculated value of > table where (4.152 > 1.661), with a significance level of 0.000 < 0.05 that tourism potential has a significant positive effect on tourist attraction; 3) simultaneously the variables of development strategy and tourism potential on tourist attraction show the results that the value of Fcalculate > Ftable, namely (79.213 > 3.939), with a significant level of 0.000 < 0.05, then the variables of development strategy and tourism potential together (simultaneously) have a positive effect on tourist attraction. The need for efforts to develop Randusanga Indah Brebes Beach tourism objects. Seeing also that the potential of Randusanga Indah Beach is quite good, then with this development will utilize the existing potential so that it can increase tourist attraction. URI: http://192.168.252.215:8080/xmlui/handle/123456789/594 Files in this item: 1
61201190077_Rukmanah_Manajemen.pdf (3.214Mb) -
Hasip, Faka Khaerul Birul (October 25, 2023)[more][less]
Abstract: This study's main objective is to determine the effect of Public Relations, Brand Image, and Customer Value on Customer Loyalty at Leon's Barbershop which is located in Brebes District, Brebes Regency. The method used in this research is quantitative research. The research sample consisted of 222 respondents who were consumers of Leon's Barbershop, from a total population of 500 consumers. Data collection using a closed questionnaire was distributed to respondents through an online platform using the Google Form. Data collected from this questionnaire were analyzed using the Structural Equation Modeling technique to measure the relationship between variables such as Public Relations, Brand Image, and Customer Value on Customer Loyalty. The results showed that the Public Relations variable had a positive effect on customer loyalty with an estimated value of 0.266, a CR value of 2.137 (CR>1.96) and a probability of 0.033 (p<0.05). The brand image variable has no positive effect on customer loyalty because the estimated value is -0.082, the CR value is -0.549 (CR <1.96) and the probability value is 0.583 (p>0.05). The variable Customer value has a positive and significant effect on Customer Loyalty with an estimated value of 0.802, a CR value of 6.877 (CR>1.96) and a probability value of 0.000 (p<0.005). The variable that has the most influence on customer loyalty based on the estimated value is the Customer value variable. URI: http://192.168.252.215:8080/xmlui/handle/123456789/593 Files in this item: 1
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Octaviani, Eka Amelia (October 30, 2023)[more][less]
Abstract: This study has the main objective, namely to find out how the influence of price and product quality on consumer buying interest in flower bouquets at Syerr Art Collections. This research uses quantitative research with the SPSS 28 for windows analysis tool. The population used in this study were consumers from Syerr Art Collections, totaling 300, with a sample of 75 respondents. The data collection method was carried out by distributing questionnaires online, namely through the Google form. The results of this study indicate that there is a positive effect of price on consumer buying interest with a significance value that is smaller than the probability value, namely 0.001 <0.05 and t count is greater than t table, namely 5.328> 1.99346. Product quality also has a positive influence on consumer buying interest with a significance value of 0.001 <0.005 and t count is greater than t table which is 4.3331> 1.99346. The two variables in this study, namely price and product quality, also jointly influence the variable of consumer buying interest with a significance value of 0.001 <0.005, and f count is greater than f table 39.445> 3.12. URI: http://192.168.252.215:8080/xmlui/handle/123456789/591 Files in this item: 1
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Amaliah (October 25, 2023)[more][less]
Abstract: This research is about the influence of price, product quality and brand image on purchasing decisions for cosmetic products. The aim of this research is to determine and analyze the influence of price, product quality and brand image on purchasing decisions for cosmetic products. The urgency of this research is seen from consumers who determine purchasing decisions. The population in this study was Pasarbatang Subdistrict with 100 respondents using the Solvin formula. The technique used in sampling is non-probability sampling with a purposive sampling method. This type of research is quantitative. The data collection method uses questionnaires. The results of the research can be concluded that price wardah partially does not have a significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions and brand image has a significant effect on purchasing decisions. For the Emina brand, price has no significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions and brand image has a positive effect on purchasing decisions. Meanwhile, for the Viva brand, price does not have a significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions and brand image has an influence on purchasing decisions. Meanwhile, in simultaneous testing the three brands had a significant effect. The suggestion in this research is that Wardah, Emina and Viva companies should always pay attention to product prices before marketing their products. URI: http://192.168.252.215:8080/xmlui/handle/123456789/588 Files in this item: 1
61201190073_Amaliah_Manajemen.pdf (5.472Mb) -
Fitri, Anisa (November 30, 2023)[more][less]
Abstract: This study aims to determine the effect of service quality, customer satisfaction and loyalty on income at the JNE Umar Ar-Rasyid Brebes delivery service. The variables of this research are service quality, satisfactiion, costomer loyalty and income. The sample of this research is 100 respondents. This type of research is quantitative. The result of the F test concluded that service quality, costomer satisfaction and loyalty simultaneously have a significant effect on income because the value of Fcount>Ftable or 57.789>2.70 has a significance value of 0.000<0.05. The result of the T (Partial) test for service quality have a significant effect on income because the value of tcount>ttable or 3.808>1.984 with a significance value of 0.000<0.05. Satisfaction has no significant effect on income because the value of tcount>ttable or 1.874<1.984 ang a significance value of 0.064>0.05. Costomer loyalty has a significant effect on income because the value of tcount>ttable or 3.357>1.984 and a significance value of 0.001<0.05. URI: http://192.168.252.215:8080/xmlui/handle/123456789/586 Files in this item: 1
61201190072-ANISA FITRI-MANAJEMEN.pdf (3.793Mb) -
Aisyah, Amalia Siti (October 25, 2023)[more][less]
Abstract: The presence of paylater provides benefits for both the community and e-commerce players. People can meet their needs quickly, easily, and safely without having to worry about their cash flow. This feature can support the country's economic growth because more and more people are transacting more easily with this feature. This research was conducted at UMUS Brebes from March 2023 to July 2023. The population in this study was 1392 and for the sample of this study was 100 respondents. The testing tools and data analysis in this study use SPSS with testing and analysis methods through validity tests, reliability tests, classical assumption tests (normality tests, multicollinearity tests, heterokedasticity tests, t tests, F tests, Coefficient of Determination tests. The results in this study show that promotion has a significant effect on the decision to use, evidenced by the calculated t value for the variable X1 (7.407) greater than the table t (1.660). Price partially has no significant effect on the decision to use, this is evidenced by the calculated t value for the variable X2 (2.174) greater than the table t (1.660) but the significant value t X2 greater than 0.05 or 0.000 < 0.05. Promotion and Price have a significant effect on the decision to use, this result is shown by a significant value of 0.000 less than 0.05 and a calculated F value of 206.525 greater than F table 3.09. Promotion and Price were able to explain the dependent variable, namely Usage Decision by 81%, the remaining 19% was explained by other variables outside this study. These results show that promotions and prices simultaneously have a significant effect on variables tied to the decision to use Shopee Paylater. URI: http://192.168.252.215:8080/xmlui/handle/123456789/585 Files in this item: 1
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Kirana, Rifqi (October 25, 2023)[more][less]
Abstract: The problem that arises at this time is that the Songgom Lor Village Community itself has a very low economic figure. The majority of the people are farmers and only rely on income from farming, a lack of interest in entrepreneurship as another alternative in earning income other than farming. Entrepreneurial intentions for the community must continue to be socialized with the right and effective system, because there are still very few MSMEs in Songgom Lor Village. This research was conducted in Songgom Lor Village, Songgom District, Brebes Regency from March 2023 to July 2023. The population in this study was 11,087 people and the sample for this study was 99 respondents. The testing tool and data analysis in this study used SPSS 26 with the method of testing and analysis through validity testing, reliability testing, classical assumption tests (normality test, multicollinearity test, heteroscedasticity test, t test, F test, Coefficient of Determination test. Results in this study shows that capital has a significant effect on interest in entrepreneurship, as evidenced by the t value for variable X1 (5.561) greater than t table (1.661).Mental has a significant effect on interest in entrepreneurship, this is evidenced by the t value calculated for variable X2 (6.641) greater from t table (1.661) and the significant value of t X2 is less than 0.05 or 0.009 <0.05 Capital and mentality have a significant effect simultaneously on interest in entrepreneurship, these results are indicated by a significant value of 0.000 greater than 0.05 and the calculated F value of 142.898 is greater than the F table of 3.938. Capital and mental ability to predict the dependent variable is 78.3% interest in entrepreneurship, the remaining 11.7% is explained by other variables outside this study. URI: http://192.168.252.215:8080/xmlui/handle/123456789/584 Files in this item: 1
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Solekhah, Rizqika (October 25, 2023)[more][less]
Abstract: Purchasing decisions are the most important thing for the progress of the company, because the higher the consumer interest, the higher the profit obtained by the company. Purchasing decisions will arise if consumer needs and consumer desires are met optimally in terms of price, product quality, and word of mouth (WOM) or consumer testimonials. Vice versa if the prices, product quality and WOM or consumer testimonials are not optimal, consumers will not respond well and will not even arise the desire to buy. This study was conducted to examine the effect of price, product quality, word of mouth (WOM) or consumer testimonials on purchasing decisions. The population in this study was the general public of Brebes Regency using Slovin formula obtained a total sample of 75 respondents. In this study, the technique used in data collection is the Probability sampling technique with sampling using simple random sampling techniques. This type of research is descriptive quantitative. The analysis methods used are descriptive statistics, validity tests, reality tests, classical assumption tests consisting of normality tests, multicolonicity tests, heteroscedasticity tests, and hypothesis tests consisting of T tests, F tests, voefficient of determination tests (R2 ), and multiple linear regression analysis. Based on the results of partial research, it can be concluded that: 1). Price has a positive and significant effect with the value of t calculated > t table, which is 2.067 > 0.227 and the value of sig. < 0.05 which is 0.042 < 0.05. 2). Product Quality has a positive and significant effect with the t-value of the table t-count > of the table, which is 4.354 > 0.227 and the sig value. < 0.05 which is 0.00 < 0.05. 3). Word of Mouth (WOM) has a positive and significant effect with the t-value of the table t-count > which is 2.238 > 0.227 and the value of sig. 0.028 < 0.05. The results of the study simultaneously with the F test stated that the variables price, product causality, and word of mouth (WOM) had a positive and significant effect with the value of f calculated > f table which is 7.158 > 2.50 and the value of sig. < 0.05 which is 0.00. URI: http://192.168.252.215:8080/xmlui/handle/123456789/582 Files in this item: 1
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Riyanto, Ahmad Dani (October 25, 2023)[more][less]
Abstract: This study aims to determine the effect of product quality and price on customer satisfaction Cam Cafe Brebes either partially or simultaneously. This research is quantitative research. The population in this research is all Cam Café Brebes consumers. The sampling technique used accidental sampling technique with a total sample of 218 people. Data collection techniques use questionnaires and documentation. The data analysis techniques used are descriptive analysis and multiple linear regression. The results showed that: (1) there was a positive and significant effect of product quality on consumer satisfaction in Cam Café Brebes, as evidenced by the t-value of 4,470 and a significance value of 0.000 (2) there was a positive and significant effect of price on customer satisfaction in Cam Café Brebes, the calculated t value is 7.263 and the significance value is 0.000; (3) there is a positive and significant effect of product quality and price variables on consumer satisfaction at Cam Café Brebes, as evidenced by the calculated F value of 44,553 and a significance value of 0.000. Consumer satisfaction is influenced by product quality and price by 55%, while the remaining 45% is influenced by other variables not examined in this study. URI: http://192.168.252.215:8080/xmlui/handle/123456789/571 Files in this item: 1
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Imani, Rinaldi Dwi (October 25, 2023)[more][less]
Abstract: This study has the main objective of knowing the analysis of work motivation and compensation on employee performance at coffee shops in the Kersana area. Methods of data collection by observation, interviews and distributing closed questionnaires to 42 respondents. The population used in this study were coffee shop employees in the Kersana area. The data analysis method uses multiple regression analysis using the SPSS 22 tool. The results of the multiple analysis regression test show that the t (partial) test of work motivation variable at the Kersana coffee shop has no significant effect on employee performance as indicated by the value of tcount > ttable, namely 1.371 > 2.022 with a significance of 0.178 and the compensation variable has a significant effect on employee performance as indicated by the value of tcount > ttable which is 2.395 > 2.022 with a significance of 0.022 simultaneously the variables of work motivation and compensation have a significant and positive effect on employee performance as indicated by the value of Fcount > Ftable which is 8.924 > 3.238 and a significance value of 0.001. Then on the R2 test that the influence of work motivation variables (X1), compensation (X2) and employee performance (Y) simultaneously or jointly affect employee performance variables (Y) of 31.4%. While the remaining 68.6% is explained or influenced by other variables/factors not included in this study. URI: http://192.168.252.215:8080/xmlui/handle/123456789/570 Files in this item: 1
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Febiyanti, Melia (October 25, 2023)[more][less]
Abstract: The determinants of customer satisfaction include product quality, service quality and price. Product quality is the ability of a product to carry out its functions, this ability includes durability, reliability, accuracy, ease of operation and repair and is obtained by the product as a whole to produce products that have good quality. Services are said to be of quality or satisfactory if these services can meet the needs and expectations of consumers. Service quality is the level of excellence expected and control over that level of excellence to meet customer expectations. Price is the amount of money charged for a product or service with the sum of all the values exchanged by consumers or the benefits of having by using the product or service. The purpose of this study was to determine the effect of product quality, service quality and price on customer satisfaction at Resto Seafood Setti Hj. Etti. This study uses a quantitative approach and uses primary data by distributing questionnaires to consumers of Resto Seafood Setti Hj. Etti. The research results obtained multiple linear regression equation Y = 1.657 + 0.446 (X1) + 0.392 (X2) + 0.245 X3 + e. From the results of the t test proves that partially the product quality variable has a significant effect on customer satisfaction with t-count > t-table that is (3.971 > 1.966), service quality has a significant effect on customer satisfaction with t-count > t-table (3.628 > 1.966), and price has a significant effect on customer satisfaction with t-count > t-table (2.359 > 1,986). Then the results of the F test prove that product quality, service quality, and price simultaneously have a significant effect on customer satisfaction at Resto Seafood Setti Hj. Etti with the F-count value greater than F-table, namely (87.105 > 3.128) with a significance value of 0.000 <005. Based on the results of this analysis, it can be concluded that product quality, service quality and price have a significant influence both partially and simultaneously on customer satisfaction at Resto Seafood Setti Hj. Etti. From the results of the determination test the R Square value is 0.731, this implies that the variables X1, X2, X3 have a simultaneous influence on the Y variable of 73.1% and 26.9% are influenced by other factors. URI: http://192.168.252.215:8080/xmlui/handle/123456789/567 Files in this item: 1
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Rakhmawati, Anis (October 25, 2023)[more][less]
Abstract: The purpose of this study was to determine the effect of reward and punishment on employee motivation at the Mayga Sidinding Department Store. This type of data collection uses a quantitative approach in the form of a survey and gives questionnaires directly to respondents. The population used is all employees who work at the Mayga Department Store, and sampling with the saturation technique is 48 people. Data is processed through the application of Statistical Product and Service (SPSS) version 26 with multiple linear regression analysis techniques. The test results state that individually or partially rewards have a significant effect on employee motivation with a p value of 0.012 <0.05 and a tcount of 2.627 > a ttable of 1.679. Punishment independently or partially has a significant effect on employee motivation, by looking at the probability value 0.000 <0.05 and tcount 3.916> ttable 1.679. This means that punishment has more influence on employee motivation. The result of the next test is that reward and punishment simultaneously affect the work motivation of employees at the Mayga Si Date Department Store. URI: http://192.168.252.215:8080/xmlui/handle/123456789/566 Files in this item: 1
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Sudimantoro, Angga Saddam (October 25, 2023)[more][less]
Abstract: This study aims to determine the effect of self-efficacy on entrepreneurial intentions in students, the influence of financial literacy on entrepreneurial intentions in students and the influence of self-efficacy and financial literacy together on entrepreneurial intentions in students. This research uses a quantitative descriptive approach and the type of research is a case study supported by a survey. The method used in this study is the correlational research method, which is research that aims to determine whether there is an association between two or more variables, and how far the correlation exists between the variables studied. The population in this study is all students of the Faculty of Economics and Business, Muhadi Setiabudi University, Academic Year 2022/2023. The sampling technique in this study used the Slovin formula with a margin of error of 10% of 78 respondents. The data used is primary data in the form of questionnaire instruments. Data analysis techniques with multiple regression analysis. The results of the study obtained a significance value (Sig) of self-efficacy variables of 0.000 and financial literacy of 0.000 < a value of Sig. 0.05, which means that there is an influence of self-efficacy on student entrepreneurial intentions and the influence of financial literacy on student entrepreneurial intentions. The F value of the table is 62,943 > from F count 2.73, so self-efficacy and financial literacy simultaneously have a significant influence on students' entrepreneurial intentions. The ability of self-efficacy and financial literacy variables in this study influenced student entrepreneurial intentions by 61.70%, while the remaining 38.30% was explained by other variables. URI: http://192.168.252.215:8080/xmlui/handle/123456789/562 Files in this item: 1
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Barkah, Dwi Ariyanti (October 25, 2023)[more][less]
Abstract: D'Top Chicken & Burger is a franchise business engaged in fast food or fast food that sells processed food products made from fried chicken meat and can be combined with other menus. This study aims to determine and analyze how much influence price, product quality and location have on purchasing decisions at D'Top Chicken & Burger Ketanggungan Branch. This study was conducted to find out what factors influence purchasing decisions made by consumers at D'Top Chicken & Burger Ketanggungan Branch. The approach used in this study is a quantitative approach. Data collection method by making observations, interviews, distributing questionnaires/questionnaires, documentation and literature studies. The sampling technique in this study is by Nonprobability sampling, with the sampling method used, namely Insidental sampling. With the number of samples used as many as 100 respondents. The statistical analysis methods in this study include validity tests, reliability tests, classical assumption tests, f tests, t tests, coefficients of determination (R2 ), and multiple linear regression analysis with the help of SPSS version 25. The results in this study show: (1) price has a positive and significant effect on purchasing decisions, (2) product quality has a positive and significant effect on purchasing decisions (3) location does not have a positive and insignificant effect on purchasing decisions. (4) Simultaneously (together) the variables of price, product quality and location influence the purchase decision. One of the variables in this study is that location has no influence and is not significant on purchasing decisions, so it is recommended to D'Top Chicken & Burger Ketanggungan Branch business owners to pay attention to their place of business, for example such as expanding land for parking vehicles for consumers and can add a place to eat on the spot for consumers to create a sense of comfort. URI: http://192.168.252.215:8080/xmlui/handle/123456789/561 Files in this item: 1
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Saputra, Tedy (October 25, 2023)[more][less]
Abstract: Regeneration of agricultural in Indonesia is currently in a stagnant position and can even be said to have decreased. Conditions like this should not have happened to see Indonesia being dubbed an agricultural country. Regeneration of agricultural or the lack of young farmers also occurred in Krasak Village, Brebes District. Seeing Krasak Village is one of the villages in the Brebes area which is famous for its shallot farming products. The Young Generation of Agriculture as an important asset that needs to be prioritized in efforts to formulate development programs for the agricultural sector. In general, this study aims to describe the motivation, environmental management and interest of rural youth to continue agricultural activities so as to create farmer regeneration for sustainable agricultural development in Krasak Village, Brebes District, by analyzing the process of applying motivation and good environmental management personally to the interest in farming generations. young people, to continue agricultural activities so as to create farmer regeneration for sustainable agricultural development in Krasak Village, Brebes District. The variables of this research are motivation, environmental management and farming interest. The population in this study were youth (age category 15-34 years) in Krasak Village, Brebes District, Brebes Regency, totaling 2,105 people. Furthermore, the slovin formula was used with a margin of error of 10% to obtain a sample of 95 respondents. The analysis used is descriptive analysis, SPSS version 25. With the results of the research motivation partially has a significant and positive effect on the interest in farming of the younger generation in Krasak Village, Brebes District. It is known that the significance value for the effect of X1 on Y is 0.015 < 0.05 and the t count is 2.468 > t table 1.986. Good environmental management partially has a significant and positive effect on the interest in farming of the younger generation in Krasak Village, Brebes District. It is known that the significance value for the effect of X2 on Y is 0.000 < 0.05 and the t count is 4.300 > t table 1.986. Simultaneously, motivation and environmental management have a significant and positive effect on the interest in farming. It is known that the significance value for the effect of motivation and environmental management simultaneously on farming interest is 0.000 < 0.05 and the calculated F value is 54.997 > F table 3.095. If seen from the value of the coefficient of determination, that the value of R Square is 0.535, this means that the variables of motivation (X1), environmental management (X2) and interest (Y) simultaneously or jointly affect the interest variable (Y) of 53.5% . While the remaining 46.5% is explained or influenced by other variables/factors not included in this study. URI: http://192.168.252.215:8080/xmlui/handle/123456789/560 Files in this item: 1
61201190054-TEDY SAPUTRA-MANAJEMEN.pdf (3.684Mb) -
Candra, Adik (October 25, 2023)[more][less]
Abstract: The era of globalization encourages the world to participate in entering all the rapid developments in technology and information, as well as the economy. Globalization also affects good or bad impacts on the economic activities of a country. In a country's economy one of the factors that influence it is investment. In 2020 covid then spread to a number of countries in Asia, America, Europe, Australia and Africa, and one of them is Indonesia. JCI is one of the economic factors that affect investment in a country. Every potential investor needs JCI information. The aim of this research was to test how influential the Inflation, BI7DRR, and World Gold Prices had on the Composite Stock Price Index. The type of research used is explanatory research using a quantitative approach. The population in this study uses monthly data on the JCI, Inflation, BI7DRR, and World Gold Prices for the period 2019 – 2022. Using the entire population as a sample. The test in this study uses Multiple Linear Regression analysis with the acquisition of simultaneous test results having a value of 0.000 <0.05 and the partial test only for the BI7DRR variable which has an influence on the Jakarta Composite Index. URI: http://192.168.252.215:8080/xmlui/handle/123456789/558 Files in this item: 1
61201190053_ADIK CANDRA_Manajemen.pdf (1.328Mb) -
Reza, Arie Nastio (October 25, 2023)[more][less]
Abstract: This study aims to determine the effect of the effect of service quality on customer satisfaction, the influence of trust on customer satisfaction, the influence of service quality and trust together on customer satisfaction at gas stations 44.522.23, Janegara, Jatibarang, Brebes. This research uses a quantitative descriptive approach and the type of research is a case study supported by a survey. The method used in this study is the correlational research method, which is research that aims to determine whether there is an association between two or more variables, and how far the correlation exists between the variables studied. The population in this study is all customer satisfaction at gas stations 44,522,23, Janegara, Jatibarang, Brebes. The sampling technique with nonprobability sampling by means of purposive sampling was determined as many as 99 respondents. The data used is primary data in the form of questionnaire instruments. Data analysis techniques with multiple regression analysis. The results of the study obtained a significance value (Sig) of service quality variables of 0.000 and trust of 0.000 < a value of Sig. 0.05, which means that there is an influence of service quality on customer satisfaction and the influence of trust on customer satisfaction. The F value of the table is 82.817 > from F count 2.66, then service quality and trust simultaneously have a significant influence on customer satisfaction. The ability of service quality and trust variables in this study affected customer satisfaction at gas stations 44,522,23, Janegara, Jatibarang, Brebes by 71.70%, while the remaining 28.30% was explained by other variables. URI: http://192.168.252.215:8080/xmlui/handle/123456789/550 Files in this item: 1
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Febriani, Ela (October 25, 2023)[more][less]
Abstract: This research aims to analyze the influence of service quality and promotion on purchasing decisions in the consumer case study of Kita Bersama Swalayan Bulakamba. The type of this research is quantitative descriptive. In this study, researchers obtained 100 samples calculated from a population of 2,451 using the slovin formula at an error rate of 10%. The method used in this study uses Multiple Linear Regression Analysis. The data collection technique is by distributing questionnaires to respondents using Google from. The results of this study indicate from the t test which states that the service quality variable influences purchasing decisions with a calculated t value of service quality of 6.344 > t table 0.1660 with a significant value of 0.000 <0.05 and promotion has a positive and significant effect on purchasing decisions with promotion t-count 14.655 > t-table 0.1660 with a significant value of 0.000 <0.05 URI: http://192.168.252.215:8080/xmlui/handle/123456789/547 Files in this item: 1
61201190049_ELA FEBRIANI_MANAJEMEN.pdf (3.358Mb)